Freelancer profile translated to English.
Back to original languageAbout Silvia
Does your brand need to grow on social media but you don't know where to start or aren't making the most of Instagram and TikTok? I'll help you turn your profiles into a real business tool: more visibility, more community, and more conversion.
I have over 7 years of experience in strategy and content management for brands outside the sports sector, which has allowed me to specialize in understanding audiences, trends, and formats that truly generate results on these two platforms.
What sets me apart? I combine strategic vision with execution: I not only plan, but I also create and manage content from start to finish, adapting it to each brand's identity and the specific objectives of the project.
Among the projects and deliverables I usually manage:
· Strategy and content calendar for Instagram and TikTok
· Content creation and editing (reels, carousels, stories)
· Community management and organic growth
· One-off campaigns and activations
· Results analysis and improvement proposals
If you're looking for someone who understands both the creative and strategic side of social media, let's talk.
Spanish
Native or bilingual
English
Conversational
Remote only
Primarily works remotely
Experience
- VIVELAVITASOCIAL MEDIA MANAGERE-COMMERCEJanuary 2018 - Today (8 years and 7 months)Sevilla, SpainCreation and management of social media strategy from scratch, growing the Instagram community from 0 to +10,000 followers and achieving a 5.2% engagement rate. Launch of the YouTube channel, currently reaching between 103,000 and 230,000 monthly views. Production and editing of cross-platform content (reels, carousels, YouTube Shorts) that generated over 1 million cumulative views. Design of a collaboration strategy with sexologists and influencers that increased organic reach by 25% and boosted brand awareness. Valentine's Day 2022 campaign: achieved a +15% increase in sales of featured products and reached over 100,000 accounts on social media. Community management with a response time of less than 12 hours, fostering loyalty and customer issue resolution. Metrics analysis in Metricool, Facebook Business Manager, and Youtube Studio to optimize content and campaigns.
- AMEI MARKETING Y PUBLICIDADCOMMUNITY MANAGERJanuary 2017 - January 2018 (1 year)Creation of visual and written content for clients' social media across different sectors, achieving a 20% increase in engagement in 6 months. Optimization of Google Ads campaigns. Implementation of segmented email marketing, improving the open rate by +13%.
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Education
- SPECIALIST MASTER'S DEGREEUniversity of La Rioja2024MÁSTER ESPECIALISTA
- MASTER'S DEGREENett Formación2019MÁSTER EN