Name: Head Of Growth
Price: 694 EUR
Availability: InStock

Description

Marketing professional with a specialism in digital growth - experience in branding, campaign strategy, content development and performance optimisation
Data-driven and experienced in uncovering key insights using various data points, and reporting on performance and growth opportunities against KPIs
Strong communication and project management skills from working across multiple work streams and with various stakeholders, including agencies, international teams and founders

Industry field of expertise

Languages

English
Native or bilingual
French
Conversational

Workplace preferences

Can work on-site

London (up to 50km)

Citizens of Soil, Premium Extra Virgin Olive Oil
Head Of Growth
June 2025 - Today (1 year)
Ownership of acquisition strategy including testing roadmap, driving growth activations, management of agencies, channel mix strategy, and cross-function collaboration
Delivered 170% increase in YoY revenue during the festive period, with a 200% YoY increase in gift membership sales
Increased Meta and Google Ads ROAS by 62% through tighter management of campaign performance and budget, and improvements in ad briefs, creatives, and variations
Increased revenue through Google Ads by 340% by building out campaign themes and improving ad content
Increased AOV by 44% through various activations including product launches and bundling tactics, improved email campaigns, and updating and building new website features
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Head Of Growth
January 2022 - May 2025 (3 years and 4 months)
Ownership of marketing strategy and implementation including campaign planning, channel mix strategy, optimisation, and budget management
Brought D2C business to profitability (after direct marketing) after 1.5 years in the role
Increased YoY D2C revenue by 100% by driving efficiencies across channels, and expanding channel mix including launching affiliate programme on AWIN and scaling influencer marketing
Increased AOV by 7% by successfully launching new products, bundling products, and launching gift with purchase
Increased ROAS of Meta ads by 250% by bringing campaign management in-house, consolidating campaigns and increasing creative testing with support from ad agency Webtopia
Launched loyalty programme with a customer base growing 13% MoM
Managing email flow optimisations with Klaviyo agency resulting in a 5% increase in revenue
Driving CRO testing plan with web agency including testing pop-ups, cart drawer features, cross-sell/ up-sell and landing pages
Managing content production for Amazon which has helped bring the channel to profitability and skincare
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September 2021 - December 2021 (3 months)
Driving customer acquisition across digital and traditional channels, both paid and organic
Project managing campaigns to meet objectives and timelines