About Silvia
Spanish
Native or bilingual
English
Conversational
Experience
- TekaDigital Strategy & Content LeadSOCIAL NETWORKSJanuary 2018 - Today (8 years and 6 months)Madrid, Spain■ Definition of social media strategy for different markets■ Creative direction of digital campaigns and activations■ Management of content and influencer marketing campaigns■ Monitoring of results and performance optimization■ Coordination with internal and external teams (paid, creative, partners)
- FreelanceDigital Marketing & Social Media StrategistSOCIAL NETWORKSJanuary 2018 - Today (8 years and 6 months)Madrid, SpainManagement of digital strategy and content for brands in multi-channel environments, focusing on social media and campaigns.■ Development of content and social media strategies for different markets■ Management and coordination of digital campaigns and influencer marketing■ Collaboration with paid media, creative, and external partner teams■ Analysis of results and optimization of digital actions■ Conceptualization and production of digital content
- Patria HispanaCopywriting & Brand NarrativeBANKING AND INSURANCESeptember 2019 - Today (6 years and 10 months)Madrid, SpainDevelopment of tone of voice and brand narrative. Adaptation of messages to different channels and audiences. Continuous work on defining and evolving brand communication (ongoing activity within active projects).
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Education
- Complutense University2015
- MasterAula CM School2017Master