Silvia De Felipe

Led multi-channel marketing campaigns on Google Ads, Meta Ads, LinkedIn Ads, and Email, contributing to a sustained increase in qualified lead generation for the sales team. Planned and executed corporate events and product launches (premium and standard lines), coordinating cross-functional teams to ensure on-time and within-budget deliveries. Designed and managed comprehensive marketing documentation for the product and service portfolio, ensuring brand consistency across all customer touchpoints. Conducted in-depth competitor analysis in four business verticals (hygiene, air quality, olfactory marketing, biophilic design), developing battle cards and strategic reports used by the sales team. Implemented and monitored the Google Maps reviews strategy, increasing online reputation visibility and customer engagement. Managed the allocation and tracking of the marketing budget, optimizing investment per channel to maximize campaign ROI. Created content assets (landing pages, email sequences, sales collateral) aligned with the inbound marketing methodology.

Designed and executed end-to-end (E2E) marketing campaigns for one of Spain's leading energy companies, ensuring alignment with brand guidelines and business objectives. Monitored campaign performance across digital channels, generating data-driven reports that supported strategic decision-making by management. Built and maintained performance dashboards, tracking KPIs such as CTR, conversion rates, and cost per acquisition. Applied agile methodologies (sprint planning, retrospectives) to improve campaign delivery times and team efficiency. Managed campaign budgets, identifying cost-saving opportunities without compromising performance objectives.

Advised personal and wealth banking clients on investment portfolios, loans, mortgages, and investment funds, developing consultative selling skills directly transferable to B2B marketing. Managed daily accounting operations and financial reporting, strengthening my analytical and budget management capabilities. Obtained the Certified Financial Advisor (CAF) accreditation, demonstrating knowledge in regulatory compliance and commitment to professional development.