Freelancer profile translated to English.
Back to original languageAbout Silvana
Senior Brand, Communications & Partnerships Manager with international experience leading brand strategies, corporate reputation, institutional communication, and strategic alliances in 29 markets across Europe, LATAM, and APAC.
Specializing in brand positioning, corporate communication, reputation management, market research, social listening, stakeholder engagement, and the development of sustainable growth strategies.
Throughout my professional career, I have led brand transformation projects, reputational recovery, ambassador programs, institutional relations, strategic events, and high-impact initiatives in international markets.
I can help companies to:
• Define and strengthen their brand positioning.
• Design and implement corporate communication strategies.
• Improve their reputation and brand perception.
• Develop partnership programs and stakeholder management.
• Conduct market research and competitive analysis.
• Create brand governance and consistency frameworks.
• Design strategic communication and growth plans.
I work in Spanish, Portuguese, and English, collaborating with multicultural teams and organizations seeking to strengthen their brand, reputation, and positioning in national and international markets.
Portuguese
Native or bilingual
English
Fluent
Spanish
Native or bilingual
Remote only
Primarily works remotely
Experience
- ALLASON CONSULTORESSenior Brand & Communications ManagerFebruary 2023 - Today (3 years and 5 months)Valencia, SpainResponsible for the international strategy of brand, corporate communication, reputation, partnerships, and institutional relations in 29 markets across Europe, LATAM, and APAC.I lead initiatives in brand positioning, communication governance, corporate reputation, market research, social listening, ambassador programs, institutional relations, and international strategic alliances.Key achievements:Consolidated over 100 social profiles across four strategic regional hubs.Developed and implemented the company's first international brand and communication governance framework.Increased brand reach from 427,000 to 53.1 million (+12,333%).Coordinated over 250 communication and PR actions in more than 15 countries.Managed an international network of ambassadors, influencers, agencies, and strategic stakeholders.Featured Strategic Projects:Vitoria EC – Sports Sponsorship and Brand ActivationDesigned and led the launch, positioning, and activation strategy for one of the company's major sports sponsorship deals in Brazil.ABIPEA Connect – Institutional Relations and Public AffairsStrategic coordination of institutional relations, sponsors, regulatory bodies, public authorities, and technology partners in one of Brazil's leading forums on digital regulation.AMMAR Argentina ResearchDirected a sector-wide research study with over 320 participants, focusing on communication strategy, institutional visibility, and stakeholder management.Corporate Social Responsibility Program – Associação Fala MulherDesigned and implemented social impact, training, and employability initiatives for women in vulnerable situations.
- Free FreelancingUX/UI Designer & Freelance ConsultantHEALTH AND WELLNESSSeptember 2021 - January 2023 (1 year and 4 months)Consultant specializing in user experience, research, and digital product design, collaborating with companies and digital projects to improve usability, customer experience, and conversion.Key responsibilities:User research and needs analysis.Customer Journey Mapping and friction point analysis.Information architecture and digital experience design.Wireframing, prototyping, and solution validation.User-centered interface design.Development and maintenance of Design Systems.Usability testing and digital experience optimization.Collaboration with multidisciplinary teams to align business objectives and user needs.Areas of expertise:UX Research · Customer Experience · User-Centered Design · Information Architecture · Wireframing · Prototyping · Usability Testing · Design Systems
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Education
- Degree in Business Administration and ManagementCEU2012
- Specialist in Usability, User Experience, and CROFUNED2020