Freelancer profile translated to English.
Back to original languageAbout Silvana
🧘♀️ Creative Strategist & Meta Ads Expert · Specializing in Yoga & Wellness Centers
🚀 Student Acquisition • Automation • Growth System
🌍 Campaigns deployed in 15 countries
🎯 Clients: +1,000 students
Why work with me?
- Exclusive expertise dedicated to yoga and wellness centers.
- Strategies designed to attract, convert, and retain your students.
- Results-oriented approach, based on data and continuous optimization.
- Tailored strategic support, adapted to your center's objectives.
- I invest in each project as a true partner in your growth.
French
Native or bilingual
Spanish
Native or bilingual
Remote only
Primarily works remotely
Experience
- FreelanceMarketing/ Advertising - Yoga CentersHEALTH AND WELLNESSSeptember 2023 - Today (2 years and 10 months)I help yoga and wellness centers develop a solid business through new student acquisition systems.New Student Acquisition- Creation and management of Facebook Ads and Meta Ads campaigns- Qualified lead generation- Daily management and optimization of Facebook Ads and Meta Ads campaigns- Data analysis and reporting.Creative Production- Creative strategy- Copywriting for landing pages, advertisements, promotional messages- UGC Video Scripts- Visual creationYoga Center Growth System- Positioning- Offer creation and structuring- Marketing and sales process structuring- Team training on prospect conversion and follow-upSome Clients: Art de Vivre France, Sri Sri Tattva, Ram Hari Yoga, etc.
- The Art of Living Europe et Amérique-LatineDigital Marketing Project ManagerHEALTH AND WELLNESSAugust 2021 - May 2025 (3 years and 9 months)As a Digital Marketing Project Manager, I support marketing teams in 20 countries in developing acquisition strategies to increase registrations for yoga, meditation, and wellness programs.Acquisition & Performance- Monitoring Meta Ads and Google Ads campaigns.- Development of lead generation strategies.- Continuous campaign optimization according to KPIs (CPL, conversions, ROI).- Performance analysis and reporting.Funnel & Conversion- Creation and optimization of over 100 landing pages.- Conversion path optimization.- Implementation of email marketing campaigns.- Recommendations for improving conversion rates.Marketing Strategy- Definition of program launch strategies.- Coordination with local marketing teams.- Support for teams in performance optimization.Results- Digital campaigns managed internationally.- Over 10,000 participants registered for workshops and trial sessions.
- El Arte de Vivir ParaguayCommunity ManagerHEALTH AND WELLNESSNovember 2019 - June 2021 (1 year and 7 months)As a Community Manager, I developed the digital presence of the yoga center "El Arte Vivir Paraguay" to increase its visibility and develop new participant acquisition.Social Media Strategy- Creation of the editorial strategy.- Creation of engaging content.- Management of Facebook and Instagram communities.- Social media animation and moderation.Community Growth- Brand awareness development.- Content performance analysis.Results+6,000 followers in 6 months.+20% average engagement per post.
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