Description

Since 2010, I’ve been helping businesses get more out of their SEO and drive digital growth, both internationally and across Scandinavia, with a strong focus on Denmark, Sweden, and Norway.

My journey started with my own successful SEO affiliate projects, quickly leading to leadership roles as Head of SEO at some of Denmark’s biggest online platforms. Along the way, I’ve also co-founded startups, worked as an SEO specialist at a digital agency, and run my own business as an independent SEO consultant.

With experience from both sides of the table - in-house and agency - I haven’t just delivered growth and gained a solid, hands-on understanding of SEO and digital marketing across diverse markets, particularly in the Scandinavian region.

Industry field of expertise

Languages

Danish
Native or bilingual
Swedish
Basic
Norwegian
Basic

Workplace preferences

Remote only

Primarily works remotely

FOSS Analytical
SEO/SEM Manager
January 2024 - January 2025 (1 year)
Hillerød, Denmark
Responsible for SEO and Google Ads, driving digital growth and lead generation. Worked strategically with organic visibility, AI-driven content, technical SEO, and performance marketing to strengthen the company’s digital presence and results.

✓ Achieved several hundred percent growth above the MQL target, even as the marketing department tripled in size. This growth was fueled by SEO, Google Ads, and targeted lead generation activities.

✓ Implemented an AI-driven SEO content framework that ensured high exposure and multiple #1 rankings in Google’s AI/generative search results while scaling content production.

✓ Built a strong backlink profile by securing coverage in leading industry media, including the world’s largest food safety magazine, strengthening domain authority and increasing organic traffic.

✓ Led the development and launch of a new SEO-optimized website, focusing on performance (Google

✓ Page Speed 100), UX, hosting/server setup, CMS structure, and design improvements. The website became a key lead generation tool, improving both user experience and conversion rates.

✓ Developed and executed an SEO-driven content strategy based on internal data, keyword analysis, and competitor insights, collaborating closely with product, marketing, and sales teams.

✓ Set up and optimized Google Ads campaigns that continuously generated high-quality leads and were adjusted to maximize ROI.
Ideelt
SEO Consultant (Independent)
October 2021 - Today (4 years and 8 months)
Roskilde, Denmark
Founded Ideelt.dk and worked as an independent SEO consultant, helping businesses across industries strengthen their organic visibility and drive digital growth. Supported both companies directly and marketing agencies as an SEO subcontractor, providing specialized expertise.

✓ Developed and executed SEO strategies that improved search rankings and generated long-term organic growth.

✓ Increased organic visibility for both startups and established businesses through technical SEO, content strategy, and link-building.

✓ Partnered with marketing agencies as an SEO subcontractor, supporting their clients’ digital marketing strategies.

✓ Created SEO-focused content and ran a newsletter, sharing first-hand insights and industry updates.
Boliga Group
SEO/SEM Manager
February 2020 - September 2021 (1 year and 7 months)
Copenhagen, Denmark
Head of SEO for Denmark’s second-largest real estate portal, Boliga.dk, as well as 10 additional websites within the group. Focused on technical SEO, content optimization, and link-building to strengthen organic visibility and drive long-term growth.

✓ Managed SEO for Boliga.dk and 10 other sites, significantly improving their online presence.

✓ Increased organic traffic to Boliga.dk by 43%, helping grow its market share to 446,000 monthly organic visitors (source: SEMrush).

✓ Collaborated closely with developers, marketing, and product teams to ensure a cohesive SEO strategy.

✓ Leveraged advanced analytics and strategic planning to optimize crawl efficiency, indexing, and organic performance across large-scale websites.