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Silke DworschakSD

Silke Dworschak

CRM & Direct Marketing Consulting/Management

€720/day
München, DE
8-15 years
Marketing Communication
Email Marketing
Campaign Management
Marketing Consulting
Direct Marketing

Average response time: 1 hour

Freelancer profile translated to English.
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About Silke

As a Campaign Manager for Direct Marketing/CRM, I offer consulting, planning, conception, and development of direct marketing measures (online/offline) to increase sales in B2B and B2C. My work focuses on developing target group-specific approaches (communication) in customer loyalty management, as well as the conception and coordination of high-performance multichannel campaigns.

With renowned companies in the B2C sector such as REWE, Payback, Deutsche Bahn, dm-drogerie markt, Jaguar Landrover, and in the B2B sector such as PricewaterhouseCoopers and Allplan, I have implemented a wide variety of online and offline communication and marketing projects and acquired valuable expertise in marketing communication and, in particular, in performance-oriented direct marketing.

  • German

    Native or bilingual

  • English

    Basic

Remote only
Primarily works remotely

Experience

  • DeutschlandCard
    Email Marketing Manager
    March 2025 - April 2025 (1 month)
    • Responsibility for the implementation of email campaigns in e-commerce in collaboration with departments
    • First point of contact for email communication of connected online shops
    • Analysis of reports and derivation of optimizations as well as A/B tests for performance improvement
  • DeutschlandCard GmbH
    Email Marketing Manager
    E-COMMERCE
    June 2023 - December 2023 (7 months)
    Munich, Germany
    • Responsibility for the implementation of email campaigns in e-commerce in collaboration with departments
    • First point of contact for email communication of connected online shops
    • Analysis of reports and derivation of optimizations as well as A/B tests for performance improvement
    Email Marketing Email Campaign Project Management Content Management Performance Marketing
  • LEONET
    Campaign Manager CRM
    TELECOMMUNICATIONS
    May 2022 - November 2022 (6 months)
    94244 Teisnach, Germany
    • Planning, conception, realization, address selection, dispatch, reporting of emails (newsletters & standalone)
    • Briefing and management of external agencies
    • Creation & optimization of landing pages
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Education

  • Advertising Clerk
    Pro Seniore AG, Central Marketing, Saarbrücken
    2001
    Werbekauffrau

Certifications

  • Digital Marketing
    cimdata GmbH, Medienakademie Berlin
    2010
    Email Marketing Email Campaign Search Engine Optimization (SEO) Display Advertising Search Engine Advertising Performance Marketing
  • Social Media Marketing
    Comcave.College GmbH, Frankfurt
    2018
    Social Media Strategy Social Media Marketing Social Media Management Social Media Content
Silke's certifications are only visible to Malt Community members

Skill set

Project Management
Digital Marketing
Performance Marketing
Social Media Content
Social Media Management
Social Media Marketing
Social Media Strategy
Display Advertising
Email Campaign
Performance Marketing
Search Engine Optimization (SEO)
Search Engine Advertising
Content Management
Content Marketing
Content Production
Content Strategy
Web Content
Content Management

Categories