Siheime Guenfoud

Brand Strategist & Designer

I support companies, entrepreneurs, associations, and organizations in building authentic, consistent, and memorable brands.

At the crossroads of strategy and design, I help my clients clarify their positioning, reveal their uniqueness, and translate their ambitions into impactful brand experiences.

My multidisciplinary background has allowed me to work in various fields - marketing, business development, human resources, finance, and communication - giving me a global understanding of an organization's challenges and its stakeholders.

My expertise

• Brand strategy and positioning

• Visual identity and logo design

• Brand platform and storytelling

• Art direction

• Print and digital communication materials

• Presentations and pitch decks

• Editorial communication

• Operational marketing

• Signage and event communication

My approach

I believe that a strong brand is born from the meeting of a clear vision, a sincere story, and a consistent visual identity.

Before creating, I listen. Before drawing, I understand.

I enjoy working in close collaboration with my clients to build tailor-made solutions, aligned with their objectives, their values, and their audiences' expectations.

Why work with me?

✔ Strategic and creative vision

✔ Ability to quickly understand business challenges

✔ Listening skills and relational intelligence

✔ Rigor, adaptability, and curiosity

✔ A human approach based on trust and co-construction

Whether you are launching a new activity, evolving your image, or aiming to strengthen your visibility, I will be delighted to accompany you on this journey.