About Sihame
French
Native or bilingual
English
Conversational
Experience
- Groupe BernardCRM & Loyalty Program ManagerAUTOMOBILEDecember 2019 - April 2022 (2 years and 4 months)01000 Bourg-en-Bresse, FranceThe various tasks accomplished are:- Management of IT projects related to CRMs (Salesforce);- Processing of client files and CRM analysis.- Project management and monitoring: planning;- Identification and correction of errors and discrepancies;- Relationship management with IT providers;- Budget management and monitoring;- Management of Email and SMS campaigns (Salesforce and Marketing Cloud, internal software);- Creation of sending workflows;- Segmentation;- Creation of landing pages (Webflow);- Calculation of ROI and KPIs for web marketing campaigns (Data Studio);
- DL MARKETING CONSEILCommunication AssistantCONSULTING AND AUDITSJanuary 2017 - June 2017 (5 months)69400 Villefranche-sur-Saone, FranceI was in charge of DLMC's communication. Here are some of the tasks I was given:- Website redesign with an external partner- SEO- Creation of a visual identity for one of their clients- Graphic design for DLMC's clients- Creation of a sales brochure- Creation and personalization of dynamic mailing for a key company client,
- SNCFInternal Communications ManagerDIGITAL AND ITSeptember 2017 - August 2019 (1 year and 11 months)Lyon, FranceInternal communications manager and change management facilitator within the "Business Applications" IT department of the SNCF Group.The various tasks accomplished are:- Event project management: organizing seminars, finding venues and service providers, logistical management, support, workshop creation, budget management and monitoring, etc.- Visual creation: flyers, invitations, cheat sheets, infographics, etc.- Creation and support in a communication strategy for IT processes.- Human resources support: creating job descriptions, organizing workshops on psychosocial risk prevention, etc.- Development of schedules, reporting, and summaries of seminars and meetings.- Monitoring of the communication/event budget for the "Business Applications" department.- Support in the training plan for SNCF agents.- Implementation of training on Office 365 as part of the "Digital for All" strategy.- Community Management: management and creation of an editorial line for the Yammer group of the "Business Applications" IT department.
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Education
- Master Business Manager Executive, Communication Expertise, Web MarketingPigier2019Master Dirigeant Manager d'entreprise, Expertise communication , webmarketing
- State-certified Level II Title, Communication and Web Marketing ManagerPigier2017Titre certifié par l'Etat Niveau II, Responsable communication et webmarketing