Freelancer profile translated to English.
Back to original languageAbout Siham
AI and Brand Development Consultant
With over 20 years of expertise in launching brands in cosmetics, personal care products, food supplements, as well as in textile retail, I support my clients in setting up a visionary strategy with its deployment (marketing, digital, communication and PR on a 360 degrees), allowing brands to establish themselves and gain market share.
In parallel, I specialized in AI, I offer my services to companies wishing to adapt their ways of working to today's world, in order to gain in performance, reactivity but also in productivity rate. Time is money!
Competent and experienced, with a taste for challenge and not afraid of work, I like to take up challenges, especially when they are big!
Sectors of activity: Cosmetics, Automotive, Insurance,
textile, Retail (premium brands), Education / E-learning (Online university, online training, higher education schools), eyewear, investment fund, pharmaceutical laboratories, solidarity cooperatives, NGOs & associations, furniture, aesthetics, personal services (domestic), catering, premium caterer, etc...
Some references: Pfizer, Roche, Medtronic, Société Générale (insurance branch), La Durée, Lacoste, Longchamp, Le Coq Sportif, Triumph, Nissan, Toyota, Ford, NGO, Apefe Brussels Luxembourg, European Commission, etc..
English
Fluent
Spanish
Fluent
Arabic
Native or bilingual
French
Native or bilingual
Remote only
Primarily works remotely
Experience
- Trésors d’orientFounderFASHION AND COSMETICSSeptember 2001 - June 2012 (10 years and 9 months)Creation of a marketing concept for the launch of two lines of organic and natural cosmetics (communication tools, packaging, videos, strategy & communication plan, etc..)Distribution throughout the French market and some countries in EuropeImplementation of communication / marketing strategyTeam management (sales force throughout France)ecommerce website design2 distribution channels: BtoB (alternative and selective distribution with adapted containers) & BtoC (via orders on e-commerce site and at trade shows)Implementation of commercial partnerships and marketing sponsorship (radios, cinema, etc..)
- EniaDirector of communication, public relations, digitalCONSULTING AND AUDITSFebruary 2013 - May 2020 (7 years and 3 months)Implementation of annual marketing / communication strategy + deployment of the budgeted marketing plan (including digital + events)Launch of global marketing campaignOrganization of events: inauguration, collab., product launch, etc..Organization of press relations (from press release to press review)Social media management (design of posts, editorial planning, publication, video shooting, ads, ect...)Design of logos or redesign and writing of Graphic charterDesign of video capsules (institutional, promotional, animated)smsing, emailing, street marketing campaignManager of a team of 30 peopleDigital strategyBenchmarking & sector studiesQualitative / quantitative studiesInternational project launchCreation of cosmetic brands and linesRevival of stagnant or dormant products on the market
- TOTALcommunication managerRAW MATERIALS INDUSTRYSeptember 1998 - September 2000 (2 years)
Reviews
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Education
- DEESCOMISIFA2003DEESCOM Communication / Marketing Stratégie de communication Plan de communication Relations Presse Charte graphique Plan marketing Outils de communication Relations presse Études qualitatives Études quantitatives
- BTS Business CommunicationISIFA2000
Certifications
- Digital communicationUDEMY
- Global communicationUdemy2009