Freelancer profile translated to English.
Back to original languageAbout Siham
Marketing Strategist | Brand Storyteller | Pitch Expert
I am Siham, "The Arrow" in Arabic.
I bring big brand marketing to companies with limited resources. If you need to convince an audience, seduce investors, or sell a bold idea, I am here to help you. I am a strategist who supports creative ideas with logic, research, and trends, specializing in pitching, storytelling, and brand positioning.
With experience in luxury, culture, and influencer marketing, I don't just create strategies.
I make sure they stay top of mind, sell, and resonate through clear and compelling communication.
English
Native or bilingual
French
Native or bilingual
Italian
Basic
Can work on-site
Paris (up to 15km)
Experience
- ReflexGroupCreative Strategist l International LiaisonLUXURY GOODSJanuary 2023 - January 2025 (2 years)A global 360° luxury marketing agency with offices in Paris, NYC, and Shanghai, and reach in Milan, Hong Kong, LA, Seoul, and beyond.→ Crafted pitch decks to win new clients and executed tailored strategies.→ Developed brand identities from scratch: mission statements, brand voice, messaging, audience, etc. → Nurtured client relationships with brands like Gaumont, Wella, and La Mer.→ Expanded agency reach by implementing outreach system, leading newsletters, writing blog & Linkedin posts, enhancing website content, and maintaining international partnerships.
- Tribe DynamicsContent MarketingJanuary 2021 - January 2023 (2 years)→ Worked with the SF-based founder on an influencer CRM app called Createur. It's a platform dedicated to influencers, to help them connect with brands and gain insights. I help with everything, from Customer Success, to Data, and Content Marketing (webinars, blogs, IG, TikTok, newsletters).
- Réunion des Musées Nationaux Grand PalaisDigital Communication ManagerE-COMMERCEJanuary 2020 - July 2020 (6 months)Paris, FranceAnimation and moderation of the official Facebook and Instagram of Boutiques de MuséesCreation of content and management of the social media strategyFederation of sales teams on site (Louvre, Orsay, Grand Palais, etc.)
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Education
- Masters in European Affairs, spé Cultural Policy and ManagementSciences Po, Paris2020
- Bachelor of Arts, English Concentration - Cultural Studies and HistoryMcGill University, Montreal2002