Sigrid Trendel

Commercial negotiation consulting and training:

• I help women business leaders overcome blocks around sales, money, and pricing, so they can solidify their commercial posture and confidently approach sales meetings. This allows them to regain control of their business, easily find prospects, and thanks to my method, turn them into clients, ensuring the sustainability of their company.

• Creation of the "Aligned Selling" ® method

• Group workshops to "master the art of selling" - a 6-month masterclass program.

• Individual commercial support for women business leaders to develop their commercial posture and their business.

• Training sales teams on sales basics (prospecting, follow-up, impactful sales pitch, closing...)

• Revenue generated with large retailers and specialists in 2023: €120 million (+5% vs. previous year).

• Local and international negotiations with Fnac, Carrefour, Auchan chains

• Lead of innovative projects and development of multi-channel activities such as merchandising concepts for ink cartridges (Canon cartridges revenue +15%) or innovative promotional campaigns.

• Management of 5 Key Account Managers (Fnac/Darty, Carrefour, Leclerc, Intermarché, Cdiscount…)

• Sales and marketing support (front and back office)

• Coordination of product launches with Canon Europe

• Negotiation with Canon Europe for specific product volumes to be marketed by Canon France teams

• Coordination of retailer promotional plans to ensure brand activity consistency, in line with the trade marketing strategy developed with local and European marketing teams.

• Preparation of annual sales data to feed into annual budget negotiations with Canon Europe

• Development of sales tracking tools and feedback processes, and implementation with Canon France sales and marketing teams.

• Management of 7 back-office employees.