About Sif-Eddine
French
Native or bilingual
English
Fluent
Experience
- Groupe ETAMAnalytics EngineerRETAIL (SMALL BUSINESS)January 2025 - January 2026 (1 year)Paris, France- Ad-hoc analyses for the group's different brands (Etam, Maison 123, Undiz, Livy, Ysé).- Data ingestion to the new data platform (Snowflake).- Analytical modeling with dbt (tests, models, documentation).- Development of steering dashboards (Tableau, BO).- Participation in the implementation of a data observability tool (Sifflet) to monitor loads and ensure data consistency.- Guarantee data availability and reliability.- Documentation of processes.
- BUTData AnalystRETAIL (SMALL BUSINESS)August 2023 - September 2024 (1 year and 1 month)Paris, France- Monitoring and analysis of marketing campaigns, identification of trends, and adjustments to targeting strategies.- Segmentation and profiling of customers to improve engagement, conversion, and retention.- Design, automation, and maintenance of dashboards and datamarts ensuring reliable data for real-time steering.- Contribution to the implementation of a data catalog and optimization of analyses, ensuring an effective bridge between data engineering and data analytics.- Implementation of business and marketing KPIs to measure the impact of operational actions.- Performance of ad hoc analyses (customer journey, acquisition, loyalty, ROI) to guide strategic decisions.
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Education
- Msc Data For BusinessAlbert School20241ere école de Data x Business
- M2, Data ScienceUniversité Paris-SaclayM2, Data Science