Siegfried Teufel, E-Commerce Generalist | Interim Manager

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Description

• E-Commerce Manager with extensive expertise in building, scaling, and leading e-commerce platforms (B2B and B2C).

• Specializing in digital transformation, e-commerce strategy, shop/PIM conception and implementation, and team leadership.

• Proven success in establishing new e-commerce units, relaunching complex shop systems, and developing digital sales models.

As an Interim Manager/Project Lead, I offer broad and deep knowledge across the entire e-commerce business.

I have held responsible positions on both the retail and brand/manufacturer sides.

In these roles, I have developed and successfully implemented international e-commerce strategies (for B2B and B2C).

The focus is on the implementation/relaunch and further development of e-commerce business in SMEs.

Languages

German
Native or bilingual
French
Basic
English
Fluent

Workplace preferences

Can work on-site

Bad Waldsee (up to 50km), München (up to 100km), Stuttgart (up to 100km), Nürnberg (up to 100km)

TechniData IT AG
E-Commerce Manager
DIGITAL AND IT
May 2021 - Today (5 years and 3 months)
Karlsruhe, Germany
Strategic development, conception, and setup of B2B online shop
Interface and application conception
Setup of online marketing & analytics
ADA Cosmetics GmbH
Head of E-Business
FASHION AND COSMETICS
December 2018 - March 2021 (2 years and 3 months)
Kehl, Germany
Building and leading the e-business team
Developing the e-business strategy and business plan for the international B2B online shop
Leading the B2B online shop relaunch project, middleware/PIM
Developing the system architecture for B2B e-commerce
Defining and selecting applications
Developing requirements specifications for the B2B online shop and applications
Process analysis and optimization of e-commerce relevant company processes
Managing external service providers (consultants, agencies, programmers)
E-Commerce B2B E-Commerce E-Business Strategy System Selection PIM Process Analysis Master Data Analysis Process Optimization Interfaces EDI
Dr. Josef Raabe Verlags-GmbH
Head of Marketing & E-Commerce
PUBLISHING
June 2017 - October 2018 (1 year and 5 months)
Stuttgart, Germany
Building and leading the marketing and e-commerce team
Developing the marketing and e-commerce strategy
Managing the marketing and sales budget (revenue and costs)
Leading the online shop relaunch and implementing a PIM system
Strategy Marketing Budget Responsibility E-Commerce PIM

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Diplom-Betriebswirt (FH)
Albstadt-Sigmaringen University of Applied Sciences
1987

Marketing Consultant