Description

Most of my work starts with the same underlying problem: a business has a clear strategic direction, but something gets lost between that direction and how the organisation actually operates day to day. Teams are misaligned on priorities, planning happens without a shared logic, and marketing, sales, and leadership end up pulling in different directions.

I work with B2B companies going through transitions - scaling, entering new markets, integrating after an acquisition, or reshaping the commercial function under new leadership. In those situations, I help bring structure to how the commercial organisation runs.

That typically means defining how the organisation plans and prioritises, how performance is measured and what it drives, and how teams work together - and translating this into the frameworks, processes and tools the organisation relies on to run consistently.

I work closely with senior stakeholders to build this into the organisation, so it becomes part of how the business actually operates.

Experience spans SaaS, medical technology, pharma, and industrials. Based in Copenhagen with regular presence in Barcelona.

Industry field of expertise

Languages

Danish
Native or bilingual
English
Fluent

Workplace preferences

Remote only

Primarily works remotely

NoA Connect (The North Alliance)
Lead Consultant
November 2020 - February 2026 (5 years and 3 months)
Denmark
Led strategic engagements across B2B organizations, working with senior stakeholders to translate commercial strategy into how the organization operates across marketing, sales, and leadership. Focused on building the structures that connect business goals to execution - including planning frameworks and playbooks, KPI logics, and ways of working across teams - to improve alignment, prioritization, and decision-making.
Commercial strategy Strategic planning Change Management Operating model Go-to-market strategy
Kunde & Co.
Consultant
June 2018 - October 2020 (2 years and 4 months)
Denmark
Worked in the media team, supporting the development and execution of digital media- and go-to market strategies across clients. Focused on campaign strategy and planning, performance tracking, and optimization, using data and platform insights to improve results across channels.
Media Go-to-market strategy Content marketing Marketing Media Buying
Holm & Bertung PR
PR Assistant
July 2017 - December 2017 (5 months)
Denmark
Worked across PR, communication, and event-related activities, supporting both strategic and operational work. Contributed to content creation, press materials, and social media, as well as the planning and coordination of events and campaigns.
Project Management Content marketing Brand content Graphic Design PR