Freelancer profile translated to English.
Back to original languageAbout Sid
I fixB2B SaaS productsthat have lost their way: dashboards nobody uses, AI features nobody dares to activate, design systems nobody respects. I've helped SaaS companies grow from $7M to $10M ARR during my assignments. 7 years of XP, certified Reforge, CXL, and LVMH.
🧩What I focus on
- Overly complex user journeys
- Design systems that don't scale
- AI features that seem tacked on
🎯For whom
Post-PMF B2B SaaSteams struggling with growth debt. E-commerce brands with traffic that doesn't convert. Founders looking for a designer capable of owning the entire design function, not just delivering screens.
🏆Certifications
- Reforge (AI Strategy, Growth Series, Mastering Retention & Engagement)
- LVMH (Luxury Customer Experience)
- CXL (CRO Minidegree, A/B Testing Foundations)
- Opquast (Web Quality Expert)
- Shopify Partner
- Double Master's in UX Design and Information Systems Engineering
Available for select projects.
English
Native or bilingual
French
Native or bilingual
Arabic
Native or bilingual
Remote only
Primarily works remotely
Experience
- Expandi.ioProduct DesignerSOFTWARE PUBLISHINGJuly 2025 - Today (1 year and 1 month)Eindhoven, NetherlandsDesigned user-centered digital products within the product team at Expandi.io, a leading LinkedIn automation platform.
- Created and evolved a scalable design system for the entire platform
- UX/UI prototyping of new features, with a strong focus on usability and clarity
- Close collaboration with tech and marketing teams to ensure a consistent experience across all touchpoints
- Redesigned existing interfaces to improve readability, performance, and conversion
- Active participation in product decisions through co-creation workshops, user testing, and behavioral data analysis
- Delivered reusable, documented components integrable into a modular system (Figma, Storybook…)
- Expandi.ioMarketing DesignerSOFTWARE PUBLISHINGFebruary 2023 - Today (3 years and 6 months)Eindhoven, Netherlands
- Created and deployed acomprehensive design systemto ensure a consistent visual identity across the entire Expandi ecosystem.
- Designed **web pages, ad visuals, banners, blog visuals, and high-impact communication materials**.
- Producedinteractive mockups(UI/UX) focused on conversion, with particular attention to a positive and fluid user experience.
- Createdlead magnets(e-books, PDF guides), social media visuals, YouTube video thumbnails, and multi-channel promotional content.
- Continuously optimized existing pages to improve key marketing performance indicators(conversion rate**, **click-through rate**, **retention).
- ShopifyCRO Specialist & E-commerce Branding StrategistE-COMMERCEJune 2019 - January 2023 (3 years and 7 months)Designed custom interfaces for online stores (Shopify, WooCommerce).
- UX/UI design for over 80 e-commerce stores
- Created conversion-optimized product pages
- Responsive adaptation (mobile-first)
- Implemented visual reassurance elements
- Improved readability and the purchasing experience
Reviews
Laure
Laure Halvick
Reviewed on 12/14/2024
Sid is a very responsive and proactive designer. He brings relevant ideas while remaining attentive to needs. Communication was very fluid, it was a pleasure to work together!
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Education
- Master in Humanities and Arts – Specialization in Web Publishing and User Experience (UX)University of Poitiers2025Édition web & stratégie de contenu UX design & ergonomie des interfaces Narration interactive & storytelling digital Analyse des usages et comportements numériques Conception centrée utilisateur (UCD) Maîtrise des outils de prototypage et wireframing (Figma, Adobe XD, etc.) Culture digitale et sémiotique des médias Gestion de projet digital (méthodes agiles) Accessibilité & design inclusif Veille, innovation et enjeux sociétaux du numérique
- Master in Computer Science – Information Systems EngineeringABDELHAMID IBN BADIS University2022Architecture des systèmes d'information Base de données relationnelles et NoSQL Ingénierie logicielle (modélisation, UML, design patterns) Développement web et mobile Intégration de services (API, microservices, SOA) Sécurité des systèmes d'information Gestion de projet informatique (méthodes agiles, SCRUM) Business Intelligence et entrepôts de données Cloud computing & virtualisation Analyse et modélisation des processus métiers Veille technologique et innovation IT
Certifications
- Inside LVMHLVMH2025
- Integrate web quality rules and vocabulary into professional practiceOpquast2025