Freelancer profile translated to English.
Back to original languageAbout Sidonie
Trained in a communication agency, I have been working in entrepreneurship for over 10 years, developing a 100% eco-responsible, made-in-France women's fashion brand. Convinced of the need to move society forward, I also put my skills to work for inspiring women and men, supporting them in the development of their business/brand.
My expertise: 360 communication & brand management
Preferred criteria: impact-driven companies, B2C-oriented brands, DNVBs
French
Native or bilingual
English
Conversational
Can work on-site
Nice (up to 50km)
Experience
- KAPITALDSCo-founderE-COMMERCEMarch 2010 - Today (16 years and 3 months)Canton de Nice-5, Nice, France• Brand Strategy• Definition of positioning, vision, and DNA• Brand consistency across all platforms• Evolution of visual and verbal identity• Communication Strategy• Development of the annual plan and key messages• Coordination of PR, influence, and partnerships• Product launches and storytelling• Acquisition Lever Activation• SEO & Content: optimization and editorial strategy• SEA: Meta / Google Ads campaigns• Sponsorship, collaborations, and co-branding• CRM & Loyalty (Klaviyo)• Segmentation and automations (flows, triggers)• Creation and management of email campaigns• Performance Analysis and Optimization• Shopify CMS• Content management and website updates• UX, merchandising, and conversion optimization• KPI Analysis & Management• Tracking traffic, engagement, conversion, CLV• Reporting and action adjustments• Art Direction & Brand Content• Supervision of photoshoots and brand visuals• Creation of inspiring and consistent content• Adaptation of the visual universe across all channels
- Le Public Systeme CSAAAccount ManagerJanuary 2002 - January 2011 (9 years)92300 Levallois-Perret, FrancePress Relations - Specialization in expertise Briefing & definition of communication strategy Production schedule management, content creation and distribution Organization of conferences, press rooms & press trips Development of media partnerships Media training for executives Sector monitoring Team management Qualitative and quantitative analysis of actions Budget management
- Freelance / IndépendanteFreelance Consultant - Digital Communication & MarketingFASHION AND COSMETICSMarch 2018 - Today (8 years and 3 months)Canton de Nice-5, Nice, France360° Communication Strategy Media Relations & Influence Strategy Content Marketing Event Management Digital Marketing Collaborations & Partnerships
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