About Siddhi
English
Fluent
German
Conversational
Experience
- SMAC IT Solutions GmbHUI/UX Designer for SaaS, Dashboards & Digital ProductsDIGITAL AND ITOctober 2024 - November 2025 (1 year and 1 month)Esslingen am Neckar, GermanyAnalyze customer requirements and strategically develop digital product solutions – close collaboration with stakeholders to optimize an existing SaaS platform with a focus on accessibility, usability, and clear user navigation.Conduct heuristic evaluations, UX research, and user flow analyses to improve user guidance and digital experience on web and digital screen products. Develop wireframes, prototypes, and UI adjustments to optimize structure, interaction, and brand impact.Contribute to defining brand tone, visual communication, and digital positioning for a stronger online presence and performance-oriented marketing measures.Work with Figma, Framer, Webflow, Adobe XD, Photoshop, Miro, Notion, Maze, Hotjar, Jira, and AI-powered workflows with Google Stitch, Midjourney, and NotebookLM for efficient conception, prototyping, user testing, and delivery of high-quality digital products.
- Brunchurry Indiesches Street food RestaurantBusiness-oriented UX | User Interaction | Social Media CampaignRESTAURANTS AND FOOD SERVICEJune 2023 - October 2024 (1 year and 4 months)Sindelfingen, GermanyDevelop the brand identity and digital presence of a gastronomy concept with a focus on user experience, visual communication, and a strong first impression – both on-site and online.Conceptualize branding, menu, and social media designs with a focus on user psychology, clear information structure, and the simple explanation of international dishes for the regional market in Baden-Württemberg.Conduct UX tests, local A/B tests, and user analyses with Google Analytics, Julius AI, Hotjar, and Meta Insights to optimize customer journeys, menu navigation, and digital interaction. Create Instagram content and digital campaigns to increase reach, user engagement, and brand perception.
- Bosch Sicherheitssysteme GmbHUser Experience Designer for Energy Management PlatformsINTERNET OF THINGS (IOT)June 2020 - December 2020 (6 months)Munich, GermanyFurther develop an existing HVAC management tool to optimize energy consumption in office buildings, focusing on improved usability, clear data visualization, and efficient user flows.Conceptualize internal digital tools, including an integrated weather gadget for existing systems, and optimize complex user processes through UX storytelling, intuitive navigation, and structured information architecture.Create modern UI designs, interactive prototypes, and scalable dashboard components in Adobe XD and Figma. Conduct user tests and navigation tests to improve user experience and system efficiency.Prepare building blueprints based on building scans and import them into Autodesk Unity 3D for visualization of digital workflows. Present optimized app features and user flows to internal teams and stakeholders.
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Education
- Design and Interaction, Masters of ArtsHochschule Rhein Waal2022Design and Interaction, M.A.
- Bachelors in Computer EngineeringGujarat Technological University2013Bachelors in Computer Engineering
Certifications
- Ai Tools WorkshopBe10x2026
- Ai Tools and ChatGPT WorkshopBe10x2026