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Siddhi LadaniSL

Siddhi Ladani

UI/UX & Brand Designer for Digital Products

€180/day
1 project
Esslingen am Neckar, DE
3-7 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Siddhi

I design modern digital products with a clear, user-friendly, and conversion-focused approach. I help startups and companies transform complex ideas into intuitive user experiences for web and mobile applications.

I primarily work with Figma, Adobe XD, Photoshop, Illustrator, Framer, Webflow, Notion, Miro, Jira, Trello, and modern AI-powered workflows to efficiently implement SaaS platforms, dashboard interfaces, and responsive digital products. My focus is on UX Strategy, Prototyping, and scalable Design Systems.

Clear communication, reliable delivery, and structured collaboration are important to me. My goal is not just an attractive design, but to develop digital products that convince users and support business objectives.

Feel free to browse my portfolio projects to learn more about my workflow, design quality, and visual direction.
  • English

    Fluent

  • German

    Conversational

Remote only
Primarily works remotely

Experience

  • SMAC IT Solutions GmbH
    UI/UX Designer for SaaS, Dashboards & Digital Products
    DIGITAL AND IT
    October 2024 - November 2025 (1 year and 1 month)
    Esslingen am Neckar, Germany
    Analyze customer requirements and strategically develop digital product solutions – close collaboration with stakeholders to optimize an existing SaaS platform with a focus on accessibility, usability, and clear user navigation.

    Conduct heuristic evaluations, UX research, and user flow analyses to improve user guidance and digital experience on web and digital screen products. Develop wireframes, prototypes, and UI adjustments to optimize structure, interaction, and brand impact.

    Contribute to defining brand tone, visual communication, and digital positioning for a stronger online presence and performance-oriented marketing measures.

    Work with Figma, Framer, Webflow, Adobe XD, Photoshop, Miro, Notion, Maze, Hotjar, Jira, and AI-powered workflows with Google Stitch, Midjourney, and NotebookLM for efficient conception, prototyping, user testing, and delivery of high-quality digital products.
    User Experience Design UX Writing Product design Mobile application Adobe XD
  • Brunchurry Indiesches Street food Restaurant
    Business-oriented UX | User Interaction | Social Media Campaign
    RESTAURANTS AND FOOD SERVICE
    June 2023 - October 2024 (1 year and 4 months)
    Sindelfingen, Germany
    Develop the brand identity and digital presence of a gastronomy concept with a focus on user experience, visual communication, and a strong first impression – both on-site and online.

    Conceptualize branding, menu, and social media designs with a focus on user psychology, clear information structure, and the simple explanation of international dishes for the regional market in Baden-Württemberg.

    Conduct UX tests, local A/B tests, and user analyses with Google Analytics, Julius AI, Hotjar, and Meta Insights to optimize customer journeys, menu navigation, and digital interaction. Create Instagram content and digital campaigns to increase reach, user engagement, and brand perception.
    User Experience Design Branding & Identity Instagram Marketing Media Data analysis
  • Bosch Sicherheitssysteme GmbH
    User Experience Designer for Energy Management Platforms
    INTERNET OF THINGS (IOT)
    June 2020 - December 2020 (6 months)
    Munich, Germany
    Further develop an existing HVAC management tool to optimize energy consumption in office buildings, focusing on improved usability, clear data visualization, and efficient user flows.

    Conceptualize internal digital tools, including an integrated weather gadget for existing systems, and optimize complex user processes through UX storytelling, intuitive navigation, and structured information architecture.

    Create modern UI designs, interactive prototypes, and scalable dashboard components in Adobe XD and Figma. Conduct user tests and navigation tests to improve user experience and system efficiency.

    Prepare building blueprints based on building scans and import them into Autodesk Unity 3D for visualization of digital workflows. Present optimized app features and user flows to internal teams and stakeholders.
    Adobe XD User Experience Design Prototype Figma User Testing

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Education

  • Design and Interaction, Masters of Arts
    Hochschule Rhein Waal
    2022
    Design and Interaction, M.A.
  • Bachelors in Computer Engineering
    Gujarat Technological University
    2013
    Bachelors in Computer Engineering

Certifications

  • Ai Tools Workshop
    Be10x
    2026
    Data analysis Google Analytics Prototype Wireframing ChatGPT Data visualization Video editing Prompt engineering artificial intelligence AI Agent
  • Ai Tools and ChatGPT Workshop
    Be10x
    2026
    https://certx.in/certificate/0270772f-3809-4400-b29b-1e1c61cd09971326968
    Data analysis Wireframing Prototype Video production Google Analytics ChatGPT Claud Data visualization Stitch Video editing

Skill set

Categories