About Shyam Sundar
English
Native or bilingual
Norwegian Bokmål
Fluent
Hindi
Fluent
Experience
- DyreID ASIT Manager (Defacto CPTO)DIGITAL AND ITNovember 2020 - February 2026 (5 years and 3 months)Oslo, NorwayDyreID is Norway's national pet registry — 1.2M+ registered animals, 500K+ registered owners. I led the transformation from a passive registry to a connected digital product ecosystem, including an owner-facing app, self-service portal, and a commercial subscription suite. Operating as the de facto CPTO, my mandate spanned product strategy, technology leadership, team management, and commercial accountability — translating competing stakeholder priorities into clear roadmaps and measurable outcomes.
- Led the development team (Norway, Poland, India) with a clear understanding of technical constraints and developer priorities — bridging commercial demands and engineering realities, managing resistance constructively, and building a culture of delivery trust.
- Owned and prioritised the product backlog across customer-facing digital platforms using Cost of Delay and opportunity sizing — making clear build/defer/drop decisions against a high-volume backlog with input from commercial, marketing, operations, and technical teams.
- Led DyreID+ as a subscription product with both monthly and annual plans: responsible for ARR tracking, plan-mix analysis, renewal strategy, and P&L follow-up. The new commercial portfolio grew from 0% to over 10% of total company revenue within four years.
- Extended the platform into physical/digital hybrid products — QR Tag and Health Tag — from ideation (Lean Canvas) through go-to-market; used Figma and Miro throughout for wireframing, journey mapping, and alignment.
- Presented product roadmap, commercial performance, and platform strategy to board and steering committee; participated in investor-facing company positioning and strategic direction processes.
- Migrated legacy infrastructure to Azure covering 120M+ animal records and 10M+ veterinary diagnoses — managed as a product-led programme with structured scope, risk, and delivery governance.
- 3D Learning ASCo-Founder & Product OwnerEDUCATION AND E-LEARNINGAugust 2017 - October 2020 (3 years and 2 months)Sandefjord, NorwayFounded an EdTech company and led product direction, pedagogy, and architecture for 3D/AR/VR digital learning platforms — used by ~250 schools in Norway and in mobile digital initiatives in Africa.
- Owned the full product lifecycle: concept, user research, iterative delivery, stakeholder reporting, and roadmap — with a strong focus on engagement, retention, and platform scalability across multiple markets and curricula.
- Used Business Model Canvas and Lean Canvas throughout; led UX work in Figma and team alignment in Miro. Managed backlog and sprint planning in Jira.
- Led EU (Leonardo da Vinci multilateral project) and SkatteFUNN R&D projects — structured governance, milestone delivery, and multi-stakeholder coordination.
- Fits Consulting ASConsultant / Co-OwnerDIGITAL AND ITMay 2010 - July 2017 (7 years and 2 months)Sandefjord, NorwayProject leadership, business analysis, and digital product delivery across e-commerce, education, aviation, professional services, and ERP-adjacent solutions.
- Led B2B e-commerce development for Vivendi AS — webshops for EFO (Elektroforeningen) and NRF (Norsk Rørleggerforening), covering product catalogue, ordering flows, and back-end integration.
- Delivered Microsoft Dynamics-based workflow system for Salita (interpretation services) — automated matching, cost reduction, and competitive positioning for public tenders.
- Delivered aviation LMS and iPad training app for theoretical pilot education — used by ~20 flight schools across Europe (EU Leonardo da Vinci project, Nordian AS).
- Early-phase consulting for DyreID: workflow analysis, internal tooling, owner self-service, integration foundations, and platform groundwork.
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Education
- AI Strategy and GovernanceUniversity of Pennsylvania - Wharton Online2026
- AI Applications in Marketing and FinanceUniversity of Pennsylvania - Wharton Online2025
Certifications
- Certified Privacy Information Profession / EuropeInternational Association of Privacy Professionals2026
- Certified Scrum Product Owner (CSPO)Scrum Alliance, Inc2023