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Shujie C.SC

Shujie C.

Performance Marketing Manager

€200/day
Stuttgart, DE
3-7 years
Google AdWords
Social media
Retargeting
SEA
Google Analytics

Average response time: 1 hour

Freelancer profile translated to English.
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About Shujie

I support companies in sustainably increasing their digital marketing performance – from strategy through operational implementation to continuous optimization. With over seven years of experience in performance marketing, I manage national and international companies in the e-commerce and lead generation sectors.
I offer the following services:
  • Planning, implementation, and optimization of Google Ads (Search, Shopping, Performance Max) and Microsoft Ads
  • Conception and optimization of Meta Ads (Facebook & Instagram)
  • Feed management via feed management tool for different platforms (Google Ads, Meta, Criteo etc.)
  • Campaign analysis and performance reporting
  • Automation of Google Ads using scripts
E-commerce
Retail (Small Business)
Postal Services and Logistics
Digital and IT Services

  • German

    Fluent

  • English

    Fluent

  • Chinese

    Native or bilingual

Can work on-site
Stuttgart (up to 50km)

Experience

  • Freelancer
    Performance Marketing Freelancer
    June 2026 - Today (1 month)
    • Planning, implementation, and optimization of Google Ads (Search, Shopping, Performance Max) and Microsoft Ads
    • Conception and optimization of Meta Ads (Facebook & Instagram)
    • Feed management for Google Shopping, Paid Social, Criteo and RTB House
    • Automation of Google Ads using scripts
    • Performance audits of existing accounts
    • Development of growth strategies
    Google AdWords Social media Retargeting Feed Management Budget Responsibility
  • Neuffer Fenster und Türen GmbH
    Performance Marketing Manager
    E-COMMERCE
    November 2025 - June 2026 (7 months)
     Strategic planning, operational implementation, and continuous optimization of Google Ads (Search, Shopping, Performance Max) and Microsoft Ads for performance-oriented campaign management
     Responsibility for cross-channel advertising budgets in the six-figure range with a focus on profitable growth and sustainable scaling
     Management and optimization of paid social campaigns for lead and order generation, considering relevant KPIs such as ROAS, CPA, and conversion rate
     Independent implementation and scaling of retargeting campaigns via Criteo to reactivate purchase-ready target groups
     Systematic A/B testing for conversion optimization and derivation of scalable performance measures
     Analysis and interpretation of relevant campaign and tracking data using GA4, Looker Studio, and platform reporting for data-based decision-making
     Use of AI-powered automation solutions to increase efficiency in campaign management and reporting (Google Ads scripts, Chat GPT, Claude)
  • Outletcity AG
    Performance Marketing Manager
    E-COMMERCE
    November 2021 - November 2025 (4 years)
    Metzingen, BW, Germany
    • Independent management and optimization of retargeting campaigns (Meta, Google Shopping, Criteo, RTB House), including feed management and data-driven audience segmentation
    • Conception and implementation of paid social campaigns on Meta and TikTok for new customer acquisition as well as lead and order generation
    • Optimization of programmatic display campaigns via GDN and DV360 to increase efficiency in the upper and mid-funnel
    • Holistic management of app install campaigns via Apple Search Ads, Meta, and Google Ads – from implementation to ongoing performance monitoring
    • Systematic A/B testing to identify conversion drivers and sustainable CRO measures
    • Regular campaign reporting and data-driven derivation of recommendations for action to continuously improve performance
    Retargeting Google AdWords Feed Management Google Shopping Social Media
Check out Shujie's experience

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Education

  • Bachelor of Science
    Hochschule für Wirtschaft und Gesellschaft Ludwigshafen
    2019
    Bachelor of Science
  • Study Abroad Semester
    Nagoya City University
    2017
    Auslandssemester
Check out Shujie's education

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