About Shubhangi
Building marketing strategies that drive pipeline, revenue, and brand authority for growth-focused companies.
I’m a marketing strategist who turns business goals into structured GTM plans, demand generation programs, and high-converting campaigns.
Combining strategic clarity with hands-on execution, I build actionable roadmaps, define KPIs, align with sales teams, and ensure marketing directly impacts revenue. My approach blends strong consumer insight, creative problem-solving, and data-led decision making to create marketing that performs — not just looks good.
With 8+ years of experience across B2B and B2C, I specialize in:
• Go-to-Market (GTM) strategy
• Brand positioning & messaging
• 360° campaign planning & execution
• Content & thought leadership strategy
• Demand generation & pipeline acceleration
• Marketing audits & performance optimization
Typical projects I handle:
✔ Full-funnel campaign strategy
✔ Messaging & positioning frameworks
✔ Social Media strategy & calendars
✔ Marketing process restructuring
✔ GTM launch plans
If you need a structured, results-driven marketing partner who understands both strategy and execution — let’s build a growth engine that scales.
English
Native or bilingual
Remote only
Primarily works remotely
Experience
- CamCom TechnologiesSr. Marketing ManagerDIGITAL AND ITAugust 2025 - November 2025 (3 months)Bengaluru, Karnataka, India• Led integrated GTM & brand strategy across social, website, events & media accelerating pipeline & audience awareness.• Bootstrapped LinkedIn demand program, driving +50% engagement and +90% follower growth to expand audience reach.• Built & managed vendor ecosystem to deliver 15+ multimedia assets with 30% faster execution through structured sprints.• Established event scoring framework (expected MQL, pipeline weighting) improving investment decisions and ROI visibility.
- Sigmoid AnalyticsMarketing Manager (Strategic Planning)DIGITAL AND ITAugust 2021 - March 2025 (3 years and 7 months)Bengaluru, Karnataka, India• Developed and executed multi-channel marketing strategies (including events, webinars, email, and social media) in collaboration with sales and account teams, driving a 20% revenue increase in target accounts.• Analyzed multi-channel performance metrics and delivered actionable insights to optimize future investments and demand generation efforts and contributing to a 20% increase in lead quality and $200M in pipeline growth.• Created and maintained a database of 200+ events to secure and execute key speaking opportunities for clients & partnership as part of ABM initiatives, including webinars, contributing to a $1.25M increase in account lifetime value.• Designed and implemented targeted email campaigns with segmented buyer journeys, optimizing reach outs to target accounts and achieving 15%+ open rates and 2x increase in click-through rates.• Produced video and written content assets based on current trends & competitive analysis and research, in collaboration with SMEs, achieving a +17% engagement rate through targeted promotion across multiple channels.• Collaborated with industry analysts and awards firms to position the company as an industry leader, leveraging competitive research to secure top-tier recognition and enhance the brand as a technology powerhouse in the data analytics sector.
- Pernod RicardMarketing Manager (Key Accounts)WINE AND SPIRITSApril 2017 - October 2019 (2 years and 6 months)New Delhi, India• Organized PR brands' exclusive availability at 12 BMW events across major cities; Footfall of 2700+ HNIs.• Implemented incentive programs & negotiated budgets (INR9lacs) with regional teams; Sales of 1280 SKUs in 100 accounts.• Reduced costs by INR2.5M on premium SKU; Strengthened strategy by competitor benchmarking in INR2.3B segment.
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Education
- Certified in Business Analytics and Digital Marketing StrategyIndian School of Business2025Analytics certifications
- Masters in Business AdministrationIndian Institute of Management, Bengaluru2017MBA