Description

With a strong background in writing for both legacy names and emerging labels, I understand what it takes to make a brand stand out — whether that’s through sharp campaign messaging, an authentic brand voice, or content that builds emotional connection.

What sets my work apart is my ability to combine storytelling with strategic insight. I write with intention, always aligned with brand DNA and audience behavior.

What I work on:

Website copy, landing pages, product descriptions, campaign messaging, brand voice development, editorials, social media content, and email marketing — tailored specifically for fashion, lifestyle, and luxury-led brands.

If you're building something bold, meaningful, and ready to resonate, I can help shape the narrative.

Industry field of expertise

Languages

English
Native or bilingual

Workplace preferences

Remote only

Primarily works remotely

Art E Mediatech
Senior Copywriter
February 2025 - Today (1 year and 4 months)
Lead creative strategy and copywriting for digital, print, and video campaigns.

Developed content for national and global brands including Indiamart, TCL, Firefox Bikes, Flipkart, HeroLectro, ROInet, Satvik Solar, and Dylect Dashcam.

Created scripts, brand stories, social media content, product videos, brochures, pitch decks, and ad campaigns.

Executed 360° campaigns across platforms—TVCs, reels, packaging, websites, and PR materials.

Utilized tools like ChatGPT, Canva, Midjourney, and Leonardo to streamline ideation and production.

Balanced individual creative ownership with collaborative team and client interactions.

Maintained consistent brand voice while adapting messaging for various formats and audiences.

Delivered high-quality work under tight deadlines in a fast-paced agency environment.
Degree360Solutions
Content Writer
May 2024 - January 2025 (8 months)
Contributed to various government campaigns and initiatives, managing both project-based and daily content tasks while ensuring compliance and quality standards.

Developed pitch presentations using AI tools for visual storytelling and content enhancement, improving client engagement and clarity.

Collaborated with key government and public sector clients, including:

Income Tax Department

Goods and Services Tax (GST)

National Anti Doping Agency (NADA)

India Trade Promotion Organisation (ITPO)

Bharat Mandapam

Delhi Police

Indian Railways

Created a wide range of content formats for impactful communication, including:

Television commercials (TVCs)

Storyboards for video production

Print advertisements

Coffee table books

Brochures, flyers, and event collateral
One Digital
Social Media Executive & PR Writer
May 2023 - April 2024 (11 months)
Worked with a niche clientele in architecture and interior design, crafting tailored content strategies to suit brand aesthetics and audience tone.

Collaborated with premium brands including:

The Karighars

Danza Dubai

SSB Architects

Acted as a client servicing professional, managing end-to-end communication and ensuring client satisfaction throughout project lifecycles.

Led content planning and execution across multiple platforms, including:

Social media strategy and management

Public relations features and outreach

Custom content solutions as per client briefs

Created a wide range of content types to support brand presence and growth:

SEO-optimized blogs for improved search visibility

PR articles showcasing brand milestones and initiatives

Engaging carousel posts and visual-first content to enhance audience engagement