Freelancer profile translated to English.
Back to original languageAbout Swann
Hello welcome to my Malt account👏
I offer my services in indoor or outdoor studio. "I am an independent photographer who works mainly in Paris, Ile de France and Seine-Saint-Denis, but also throughout France and to all destinations according to requests. I carry out photo reports, documentaries, webdocs, institutional films..."I master different photo media as well as digital, analog and alternative, and also video, as well as IT tools and technologies, which allows me to offer innovative products in both content and form.
📷 Contact me to discuss your issues and see if my skills match your needs!
French
Native or bilingual
Chinese
Native or bilingual
English
Fluent
Can work on-site
Paris (up to 50km)
Experience
- Sia deco (Groupe Cafom )Digital Marketing ManagerSeptember 2024 - February 2025 (5 months)Le Pré-Saint-Gervais, France• - Writing briefs for digital campaigns and managing the production calendar in coordination with external agencies and service providers.• - Adapting content to omnichannel levers (SEO, SEA, Google Ads, Meta, emailings, marketplaces), contributing to -18% CPC and +25% CTR in 3 months.• - Collaboration with external agencies and marketplaces (Amazon, La Redoute, Maisons du Monde) to develop advertising campaigns, ensuring visual consistency with guidelines and graphic charters.• - Design of UI interfaces and web prototypes, redesign of the site's visual architecture to optimize the user journey, regular updates of the homepage according to campaigns.• - Complete supervision of shootings, including in-depth analysis of the product from the prototype and the actual object, classification of key features and definition of narrative angles. Creation of structured moodboards and storyboards to design visual campaigns consistent with brand identity and marketing objectives.◦ - Weekly monitoring of key indicators (CPC, CTR, conversion rate, cart abandonment rate, ROI) via GA4, Shopify and Looker Studio, identifying breakpoints in the funnel and optimizing campaigns accordingly.◦ - Design and sending of emailings to support commercial operations and seasonal campaigns, resulting in +25% engagement and +18% conversions.
- Moogoo Pet (Start-up)Digital Project ManagerDecember 2022 - February 2024 (1 year and 2 months)Paris, France• - Development of omnichannel digital strategies (website, social, emailing, offline), generating +30% web traffic and +28% conversion rate, while reducing CPM by 22%.• - SEO redesign and optimization of e-commerce content (tags, Hn structure, internal linking), doubling visibility on strategic product queries.• - Adaptation of content according to channels and targets, with a UX writing and storytelling approach.• - Creation of brand content videos and visual storytelling on social networks and innovative formats (video, visuals, generative AI).• - Analysis of content and campaign performance via GA4 and Shopify, with◦ ·continuous optimization of messages.• - Creation of visual materials (banners, posters, digital assets) consistent with international guidelines and standards.
- Showroomprive.comE-commerce PhotographerE-COMMERCENovember 2021 - November 2021Saint-Denis, FranceDesign of moodboards/storyboards for fashion, luxury and retail content productions, in collaboration with stylists, art directors, make-up artists. Studio/outdoor photo shoots.
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Education
- Executive Master of Science in Data Marketing and E-commerce ManagementSKEMA Business School2025