About Shruti
Strategic Marketing, GTM & Transformation Leader with 15+ years across Google, WPP, Dentsu, Tata Group & Millennium Hotels. I help brands grow, teams transform, and businesses unlock growth - leading WPP Open's APAC rollout and matchmaking strategic partners to deliver outcomes others can't reach alone. As an MOE-Registered Instructor, I also design public speaking, presentation & interview training. Open to advisory, consulting, fractional, corporate leadership, and education/training opportunities.
English
Native or bilingual
Hindi
Native or bilingual
Bangla
Fluent
Urdu
Fluent
Can work on-site
Singapore (up to 50km)
Experience
- WPP MEDIA (ex-GroupM,Business DirectorApril 2021 - August 2025 (4 years and 4 months)Singapore• • AI-Enabled Transformation: Spearheaded the APAC rollout of WPP Open as Project Lead; conceptualized and executed deployment, training, and workflow optimization strategies to enhance AI-driven consumer insights and campaign performance across regional teams.• • Portfolio Management: Directed multi-million-dollar regional budgets across APAC for Fortune 500 clients (including Colgate, Nestlé, Mars, P&G, L'Oréal, Coca-Cola, Mondelez, UOB, OCBC, DBS), delivering measurable consumer growth and brand ROI.• • Operational Excellence: Standardized APAC media planning and operations by automating legacy workflows, introducing governance frameworks, and driving structural team design to meet evolving market demands.• • Commercial Growth: Fast-tracked regional growth initiatives, securing high-value client acquisitions and organic expansions through advanced commercial modeling and strategic resource allocation.• • Strategic Alliances: Forged joint business plans (JBPs) and GTM roadmaps between clients, tech partners, and internal business units to embed proprietary ecosystem tools into client operations.• • Leadership & DEI: Elected and for championing cross-market diversity and leadership development.
- WPP Media (ex-GroupM)Interim Head, Clients TeamAugust 2024 - March 2025 (7 months)• • Team Incubation: Built and scaled a centralized, 35+ member regional Clients Team from the ground up, establishing operational governance models aligned directly with C-suite and regional priorities.• • Rapid Scale Operations: Successfully onboarded 70+ client accounts within the first 3 months, scaling efficiently to over 150+ clients by month 6 while ensuring uninterrupted delivery excellence.• • Financial & Operational Impact: Delivered a +15% boost in operational productivity and a 7–10% reduction in delivery costs via process optimization and vendor partnerships.• • P&L Optimization: Partnered with executive leadership to manage revenues and P&Ls, balancing cost reductions with a +5% incremental expansion in client budgets.
- MILLENNIUM HOTELS AND RESORTSe-Commerce and Digital Marketing ManagerMay 2018 - March 2021 (2 years and 10 months)Singapore• • Digital Revenue Generation: Orchestrated digital marketing strategy and commercial partnerships across Southeast Asia, delivering 6–8x ROAS and expanding brand.com's contribution to 35% of total hotel revenue.• • Crisis Management & Agility: Directed cross-regional marketing strategies for properties across EMEA and North America during the COVID-19 pandemic, implementing strict governance frameworks to ensure business continuity.• • Capability Upskilling: Formulated property-level digital enablement blueprints and executed training programs that matured digital marketing performance metrics across international property teams.• • Project Governance: Managed end-to-end delivery of complex digital transformations, governing vendor selection, contract negotiations, and budget allocations.
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Education
- B.Sc. MassSt. Xavier's College, University of Calcutta2010B.Sc. Mass
- Indian School Certificate (ISC, 12th)La Martiniere for Girls2007Indian School Certificate (ISC, 12th)