About Shrutika
With 5+ years of experience driving fragrance and beauty product development. Professional at bridging the gap between creative vision and R&D through data-driven intelligence and olfactory storytelling. Proven track record in translating complex House codes into evocative 360° marketing plans and market-ready innovations that capture emerging cultural shifts and drive brand desirability. Cosmétiques, Haute Parfumerie, Skincare, Clean Beauty, Luxe.
English
Native or bilingual
French
Basic
Can work on-site
Paris (up to 50km)
Experience
- ESSEC FRAGRANCE ENTREPRENEURIAL PROJECTStrategic Marketing Lead Paris/MiddleJanuary 2024 - January 2026 (2 years)• ● Product Development: Conceptualized product rationales and defined the product universe for 12 fragrance SKUs, ensuring alignment with olfactory trends.• ● Strategic Briefing: Synthesized complex olfactory attributes into 15+ high-impact marketing assets and 360 creative briefs for R&D and labs.• ● Market Intelligence: Conducted qualitative benchmarking and "white-space" analysis to identify high-growth opportunities in the niche fragrance sector.• ● Cross-Functional Coordination: Managed daily collaboration with Creative Labs to ensure technical feasibility, olfactory performance, and adherence to Brand DNA.• ● Operational Excellence: Managed sample tracking and developed sales support tools, prioritizing rigor during the fragrance product lifecycle
- HANDCRAFTED LUMIEREB2B Product Development & Marketing ManagerJanuary 2020 - January 2026 (6 years)• ● Project Management: Orchestrated workstreams for 8-10 product launches annually, managing strict timelines for 100% on-time delivery.• ● Operational Execution: Authored 40+ technical briefs for packaging and agencies, overseeing the transition from initial fragrance mock-up to final BAT.• ● Retail Activation: Planned and monitored 25+ high-impact in-store animations and localized tools to enhance the customer journey.• ● Performance Tracking: Formulated data-driven recommendations resulting in a 12% increase in sell-out through optimized product storytelling.
- mCAFFEINEProduct Marketing Lead (Asia Market)January 2018 - January 2019 (1 year)• ● Campaign Adaptation: Adapted 5+ global beauty campaigns into localized trade plans, increasing regional engagement by 15%.• ● Competitive Analysis: Analyzed 10+ key competitors to identify market gaps, leading to 2 disruptive retail activation concepts in the Asian beauty market.
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Education
- ESSEC Business School (Paris) & Parsons New School2026
- Executive Master in Luxury Management and Design Innovation (EMILUX).TrackExecutive Master in Luxury Management and Design Innovation (EMILUX).