Description

I've spent 10+ years inside the engine rooms of Walmart and Amazon — not observing how large-scale commerce works, but running it. Cross-border markets, enterprise partnerships, seller ecosystems, GTM architecture — I've built and led all of it at nine and ten-figure revenue scales.

That operating experience is what I bring to consulting. When a founder asks me how to enter Amazon Japan, I've literally managed that market. When a VC needs due diligence on an e-commerce GTM, I've sat on both sides of that table.

I now work with D2C brands, FMCG startups, and growth-stage companies on market entry strategy, route-to-market design, and international expansion — particularly across India, US, Japan, and APAC. My edge isn't frameworks borrowed from textbooks. It's pattern recognition built from managing real portfolios, real budgets, and real failures at scale.

If you need someone who can tell you not just what to do but exactly how it gets done inside a marketplace, a distributor network, or an enterprise partnership — that's where I operate.

Character count: ~950 — leaves room to expand if needed, tight enough to stay sharp.Sonnet 4.6

Industry field of expertise

Languages

English
Native or bilingual
Hindi
Native or bilingual

Workplace preferences

Remote only

Primarily works remotely

Startups & VC Firms
E-Commerce Market Entry & Go-to-Market Advisory
January 2020 - Today (6 years and 5 months)
Bengaluru, India
– Advised 3 direct-to-consumer (D2C) startups on marketplace strategy for Amazon India, Flipkart, and cross-border platforms (Amazon US/Japan), providing channel selection frameworks, pricing architecture, and listing optimization protocols that contributed to 30–50% GMV uplift within 6 months of launch.
– Guided 2 pre-Series A founders on e-commerce unit economics, including CAC benchmarking, ROAS optimization, and contribution margin modeling for marketplace versus owned-channel trade-offs.
– Consulted for an early-stage fashion startup on international marketplace entry (Amazon Japan, Southeast Asia), replicating learnings from managing INR 430 crore India–APAC business at Amazon.

Route-to-Market (RTM) Strategy
– Provided RTM diagnostic and redesign consulting for a FMCG startup seeking to expand from metro modern trade into Tier-2 and Tier-3 general trade; developed territory coverage models, outlet universe prioritization, and beat plan restructuring frameworks drawn from field leadership experience at Pernod Ricard.
– Advised a consumer goods brand on offline-to-online (O2O) integration strategy, mapping their distributor network against digital onboarding pathways — mirroring the Walmart India charter to digitize 2,300+ private-label manufacturers.
– Helped a B2B startup design a partner onboarding playbook for trade associations and aggregator networks, structuring SLA frameworks and commission architectures for scalable third-party channel growth.
VC Due Diligence & Investment Advisory
– Engaged by 2 early-stage venture capital firms as a domain expert for due diligence on e-commerce and marketplace investment theses; evaluated operational scalability, GTM readiness, and competitive positioning of target portfolio companies across B2C and B2B commerce verticals.
Corporate strategy Business development Strategic planning Pricing strategy
Walmart,
Manager – Business Development
July 2025 - Today (11 months)
Bengaluru, Karnataka, India
Business Leadership
– Leading Walmart.com's India-to-World business development managing a portfolio of USD 11.3 million with a 13- member cross-functional team.
– Driving global marketplace expansion by onboarding 4,500 MSMEs, 540 listed firms, and 110 unicorns, positioning India as a leading exporter base on Walmart.com.
– Overseeing USD 1 million annual marketing budget for performance and fixed digital campaigns across LinkedIn, Meta, and Google.
Multi-Channel Seller Onboarding & Growth
– Inbound (organic): Managing 3,500 active sellers contributing USD 6 million GMV, growing at 53% YoY.
– Outbound (strategic): Forged enterprise partnerships to onboard 650 listed firms, generating USD 4 million annual revenue.
– Affiliate: Established partnerships with networks and trade associations enabling 1,000 MSMEs to join annually; USD 1.2 million revenue per year.
– Offline-to-Online: Designed charter digitizing Walmart's offline retail ecosystem, targeting 2,300 private-label manufacturers; projected USD 4 million GMV within 3 months.
– Implemented performance-based digital campaigns boosting seller lead conversion by 42% and reducing acquisition cost by 28%.

Operational Excellence
– Reduced seller turnaround time by 6 days through product and process automation.
– Delivered USD 2.5 million ad-sales revenue (+23% YoY) through integrated commercial and marketing initiatives.
Amazon,
Manager – Strategic Alliances
January 2023 - July 2025 (2 years and 6 months)
Bengaluru, Karnataka, India
– Led and cultivated high-value partnerships with 43 media publishers and 27 programmatic affiliates, driving GMV of INR 10,500 crores with a marketing budget of INR 210 crores annually.
– Onboarded 14 new aggregators, deals, coupons, and cashback platforms, generating INR 30 crores GMV annually at 1.3% spend efficiency.
– Secured exclusive partnership with IRCTC and Delhi Metro, resulting in INR 25 crores GMV via public sector integration.
– Designed automated communication channel delivering deals to 50,000 Telegram channels and Instagram influencers, driving 33% YoY GMV increase.
– Launched brand storytelling campaigns for L'Oréal, Samsung, and Apple via influencer affiliate platforms, achieving 20% increase in brand engagement.
– Implemented data-driven audience segmentation for Biba and Lakme, boosting conversion rates by 13% across key metro demographics.