About Shreya
After 4+ years running LinkedIn experiments for multiple founder profiles and building B2B content systems from scratch, I've noticed something:
Most LinkedIn "experts" teach what worked in 2022 and most content managers still optimize for impressions without actually looking at what drives pipeline.
I do both, and I measure what converts.
WHAT I ACTUALLY DO:
I build LinkedIn content systems for B2B SaaS founders and technical teams incl. strategy, ghostwriting, and performance tracking.
TRACK RECORD:
→ Grew two founder LinkedIn accounts from under 2K to 5K–7K+ followers while tracking which content types drove demo requests (not just likes)
→ Built Foodpairing's entire B2B marketing function from zero with 25% YoY qualified lead growth, 4 European markets, reduced CAC
→ Scaled LinkedIn Ads from €0 to €30K+ annually with consistent pipeline contribution
→ 60+ qualified webinar registrations per campaign through integrated LinkedIn content and paid
HOW I WORK:
I run experiments. I track what actually drives pipeline versus what flatters the algorithm. I publish what I find -- including the failures. If you want someone to manage posting volume, I'm not the right fit. If you want content that works as a sales asset, let's talk.
BEST FOR:
Technical founders who know LinkedIn matters but don't have time to figure out what actually works. B2B SaaS teams that have tried the "post consistently" advice and are ready for something more systematic.
Tech stack: LinkedIn Campaign Manager, HubSpot, GA4, Mixpanel, Clay, SmartLead, Apollo, LinkedIn analytics.
English
Native or bilingual
Dutch
Conversational
Hindi
Fluent
Marathi
Fluent
Remote only
Primarily works remotely
Experience
- Foodpairing NV,Marketing Team Lead &Account ExecutiveJanuary 2020 - Today (6 years and 5 months)BelgiumEstablished B2B marketing function from ground up:• Created Foodpairing's entire B2B marketing strategy, brand voice, and positioning• Developed comprehensive buyer personas, customer journey maps, and messaging frameworks that improved conversion rates Product Launch (Headspace):• Helped define the GTM strategy from research phase through launch and scaling (in collaboration with the marketing director)• Facilitated transition from sales-led to product-led growth model Drove pipeline growth and demand generation:• Increased qualified leads 25% YoY while reducing customer acquisition cost• Built and managed integrated multi-channel campaigns across LinkedIn, Google Ads, and email marketing• Implemented marketing attribution and lead scoring systems• Secured multiple PR placements in industry-leading publications (incl. a Swiss television feature) Developed customer-centric content strategy:• Created high-impact content including blog posts, sales decks, video scripts, customer case studies, help documentation, and sales enablement materials• Executed comprehensive A/B testing across ad formats, channels, and messaging to optimize performance• Planned, promoted, and executed webinars averaging 60+ registrations each, driving qualified pipeline Built and led a marketing team:• Managed team of 5 (full-time employees and freelancers) covering content, campaigns, and events• Collaborated closely with Sales and Product teams to ensure marketing materials aligned with customer conversations and product capabilities
- Specialty Fashion Group,Assistant Merchandise PlannerRETAIL (SMALL BUSINESS)August 2015 - July 2017 (1 year and 11 months)Australia• Forecasted sales and optimized stock allocations using sales data and predictive modeling.• Collaborated with planners and buyers to refine product assortments and clearance strategies.
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Education
- Masters in Innovation & EntrepreneurshipVlerick Business School2020Masters in Innovation & Entrepreneurship
- Bachelor of Business AdministrationS P Jain School of Global Management2015Bachelor of Business Administration