About Shirley
French
Native or bilingual
English
Fluent
Spanish
Conversational
Experience
- Paris Air Show (Salon du Bourget)Community Manager LIVE – Paris Air Show (International Aeronautics and Space Show, Le Bourget)AVIATION AND AEROSPACEJune 2025 - June 2025Paris, FranceCommunity Manager LIVE – Paris Air Show (International Aeronautics and Space Show, Le Bourget)Real-time animation of the show's official X (formerly Twitter) account throughout the event. Daily presence on site from June 16th to 22nd to cover all highlights: flight demonstrations, conferences, events, professional meetings, innovative stands, and interventions by aeronautics and space experts.• Live production and broadcasting of photo and video content.• Writing of all publications in English.• Continuous monitoring, selection of key moments, and management of publication frequency.• Coordination with the show's teams and speakers to optimize the visibility of highlights.• Dynamic coverage to reach an international audience.💡 Results:+233K organic reachover the entire period.
- Tech.RocksCommunication & Marketing ManagerCONSULTING AND AUDITSJune 2024 - June 2025 (1 year)Paris, FranceImplementation of the communication and marketing strategy:- Definition of messages, channels, and objectives.- Writing of LinkedIn posts and creation of visuals.- Writing of monthly newsletters for the member community.- Objective tracking.- Community management on Slack.Implementation of a specific strategy for an annual in-person event at the Théâtre de Paris:- Definition of messages, channels, and objectives.- Writing of LinkedIn posts and creation of visuals.- Writing of marketing emails.- Objective tracking.- Continuous improvement of the event website on Inwink.- Community management on Slack.
- ISAGRIInternational Marketing AssistantSOFTWARE PUBLISHINGNovember 2023 - June 2025 (1 year and 7 months)Beauvais, FranceParticipation in the deployment and adaptation of the marketing and communication strategy in several markets: Belgium, Switzerland, Portugal, Spain, Italy, Romania, United Kingdom, and Canada. Direct collaboration with local teams to ensure consistency of actions and maximize international performance.Main missions:Management of META Ads campaigns: creation of visuals and copywriting, complete campaign setup, daily performance monitoring, and budget optimization.Design and deployment of email campaigns via HubSpot: segmentation, writing, design, automation, and KPI analysis.Creation of conversion-oriented landing pages: UX structure, content writing, integration, and continuous optimization.
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Education
- Master - Expert in Marketing and Communication StrategyEFFICOM - Lille2022
- MBA Fashion & LuxuryESG Paris2019
Certifications
- Email MarketingHubspot2023