Freelancer profile translated to English.
Back to original languageAbout Shirley
10+ years of experience in digital marketing, 360 marketing strategy and project management, particularly in the luxury and beauty sectors. She is organized, agile, proactive, autonomous, rigorous and has good interpersonal skills. She has previously had professional experiences in France, the United States and Asia. She speaks English, French and Chinese fluently.
English
Native or bilingual
French
Fluent
Chinese
Native or bilingual
Can work on-site
Paris (up to 50km)
Experience
- VMLDigital ConsultantFASHION AND COSMETICSAugust 2024 - Today (1 year and 10 months)Levallois-Perret, France
- Consulting on 360 digital activation for YSL Beauty
- Managing the Development of Activation Toolkit and Digital Assets
- Renewal and Optimization of CRM Content
- Consulting on the Consumer Experience during Campaign Launches
- Consulting on the consumer experience for campaign launches
- Project Management and Team Coordination
- Creation Monitoring and Quality Control of Assets
- CHANELE-commerce Project ManagerLUXURY GOODSOctober 2023 - Today (2 years and 8 months)Paris, France• Managing and implementing e-merchandising of the Chanel.com site in 30+ countries in the EMEA region• Create the merchandising calendar taking into account local specifications in the international context• Monitor page and bug contributions, product e-merchandising• Participate in each launch of a new e-commerce site, the definition of the catalog assortment and activation campaigns.
- DigitalProdDigital Project ManagerFASHION AND COSMETICSJune 2023 - October 2023 (4 months)Paris, France• Managing the development of master templates and e-Commerce assets (PDP Amazon) for L'Oreal Dermatological Beauty brands (Vichy, La Roche Posay, CeraVe)• Receiving client briefs, writing creative briefs and monitoring creation and quality control of production• Creating work processes and workflows up to delivery• Planning management, team management and animation of daily stand-up meetings• Guaranteeing the quality of deliverables and liaison with clients
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Education
- Masters in Integrated Marketing CommunicationsGolden Gate University2011
- Bachelors in Consumer ScienceUniversity of Wisconsin-Madison2008
Certifications
- Professional Scrum Product Owner™ I (PSPO I)Scrum.org2025
- TikTok Shop PartnerTikTok2025