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Shéryne MoriauSM

Shéryne Moriau

Shopify & CRO Consultant | Conversion Optimization

€350/day
Bruxelles, BE
3-7 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Shéryne

In order to grow my business on Malt and get my first client feedback, I am currently offering a preferential launch rate. This allows companies to benefit from confirmed Shopify & CRO expertise at an attractive price, for quick and measurable results.
  • French

    Native or bilingual

  • English

    Fluent

Remote only
Primarily works remotely

Experience

  • Libra Paris
    Shopify Store Builder
    E-COMMERCE
    February 2025 - Today (1 year and 6 months)
    Bruxelles, Belgium
    Current freelance project –

    Shopify & CRO Consultant – Store Creation & Ads

    I assisted an e-commerce brand in the complete setup of its Shopify ecosystem:

    - Creation of the store from A to Z (optimized theme, conversion-oriented design, UX/UI).

    - Integration and configuration of key applications (payment, shipping, customer reviews, analytics, email marketing).

    - Setup of Meta & TikTok Ads pixels, with reliable tracking to measure performance.

    - Optimization of copywriting on product pages and the website, to improve conversion rates.

    - Complete website design (visuals, brand consistency, optimized PDPs).
    Launch of Meta & TikTok Ads campaigns, focused on acquisition and retargeting.

    🎯 Result: a functional store, ready to scale with an advertising strategy and solid technical foundations.
    Shopify Expert CRO Meta Ads TikTok Ads
  • Ubeyou
    Shopify Store Builder
    E-COMMERCE
    September 2024 - July 2025 (10 months)
    Bruxelles, Belgium
    Freelance project – Wellness store (consumable product)

    Shopify & CRO Consultant – Store Creation & Optimized Creatives

    I assisted a brand in the wellness/consumable niche in launching its e-commerce store:

    - Complete creation of the Shopify store (structure, design, simplified UX for quick purchase).

    - Setup of essential functionalities (payment methods, subscription/consumable management, customer reviews).

    - Optimization of copywriting for homepage and product pages, with a focus on benefits and conversion.

    - Visual design consistent with the wellness universe (typographies, colors, reassuring and premium ambiance).

    Design of advertising creatives optimized for social media, adapted to the target audience (UGC, static visuals, storytelling-oriented videos).

    🎯 Result: a store ready for launch, aligned with wellness buyer psychology, with creatives ready to convert on advertising platforms.
    E-Commerce SEO Shopify Store Creation CRO
  • Maisonalbastellar
    Shopify Store Builder
    E-COMMERCE
    March 2024 - July 2025 (1 year and 4 months)
    Paris, France
    Freelance project – Fashion brand

    Shopify & CRO Consultant – Design, Supplier Management & Customer Service

    - Assisted a brand in the fashion sector, with a comprehensive role covering design, supplier management, and customer support:

    - Creation of a Shopify store with a premium design: elegant typographies, immersive visuals, brand storytelling.

    - UX/UI Optimization: detailed PDPs (materials, size guide, lifestyle visuals), simplified purchase process, mobile performance.

    - Direct link with suppliers for coordination of products, deadlines, and logistics tracking.

    - Setup and management of customer service (after-sales service): customer responses, request management, and return tracking.

    - Conversion-oriented copywriting to strengthen fashion identity and maximize sales.

    🎯 Result: a professional store, smooth supplier follow-up, and a complete customer experience including after-sales service.
    Shopify Expert Shopify Store Creation

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Education

  • Solvay Brussels School of Economics and Management
    2025

Skill set

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