About Shéryne
French
Native or bilingual
English
Fluent
Experience
- Libra ParisShopify Store BuilderE-COMMERCEFebruary 2025 - Today (1 year and 6 months)Bruxelles, BelgiumCurrent freelance project –Shopify & CRO Consultant – Store Creation & AdsI assisted an e-commerce brand in the complete setup of its Shopify ecosystem:- Creation of the store from A to Z (optimized theme, conversion-oriented design, UX/UI).- Integration and configuration of key applications (payment, shipping, customer reviews, analytics, email marketing).- Setup of Meta & TikTok Ads pixels, with reliable tracking to measure performance.- Optimization of copywriting on product pages and the website, to improve conversion rates.- Complete website design (visuals, brand consistency, optimized PDPs).Launch of Meta & TikTok Ads campaigns, focused on acquisition and retargeting.🎯 Result: a functional store, ready to scale with an advertising strategy and solid technical foundations.
- UbeyouShopify Store BuilderE-COMMERCESeptember 2024 - July 2025 (10 months)Bruxelles, BelgiumFreelance project – Wellness store (consumable product)Shopify & CRO Consultant – Store Creation & Optimized CreativesI assisted a brand in the wellness/consumable niche in launching its e-commerce store:- Complete creation of the Shopify store (structure, design, simplified UX for quick purchase).- Setup of essential functionalities (payment methods, subscription/consumable management, customer reviews).- Optimization of copywriting for homepage and product pages, with a focus on benefits and conversion.- Visual design consistent with the wellness universe (typographies, colors, reassuring and premium ambiance).Design of advertising creatives optimized for social media, adapted to the target audience (UGC, static visuals, storytelling-oriented videos).🎯 Result: a store ready for launch, aligned with wellness buyer psychology, with creatives ready to convert on advertising platforms.
- MaisonalbastellarShopify Store BuilderE-COMMERCEMarch 2024 - July 2025 (1 year and 4 months)Paris, FranceFreelance project – Fashion brandShopify & CRO Consultant – Design, Supplier Management & Customer Service- Assisted a brand in the fashion sector, with a comprehensive role covering design, supplier management, and customer support:- Creation of a Shopify store with a premium design: elegant typographies, immersive visuals, brand storytelling.- UX/UI Optimization: detailed PDPs (materials, size guide, lifestyle visuals), simplified purchase process, mobile performance.- Direct link with suppliers for coordination of products, deadlines, and logistics tracking.- Setup and management of customer service (after-sales service): customer responses, request management, and return tracking.- Conversion-oriented copywriting to strengthen fashion identity and maximize sales.🎯 Result: a professional store, smooth supplier follow-up, and a complete customer experience including after-sales service.
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Education
- Solvay Brussels School of Economics and Management2025