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Shérazade M.SM

Shérazade M.

Responsible Communication and Digital Marketing

€600/day
La Rochelle, FR
15+ years

Average response time: 1 hour

Freelancer profile translated to English.
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About Shérazade

After 13 years spent within and at the head of several communication departments, mainly in the Tech sector, I am now looking for new inspiring challenges. With my experience as a freelancer over the last 6 years, I have a versatile profile with fine expertise across many sectors and company sizes.
  • English

    Conversational

  • Spanish

    Conversational

  • Italian

    Basic

  • French

    Native or bilingual

Can work on-site
La Rochelle (up to 30km), Niort (up to 30km), Paris (up to 30km), Bordeaux (up to 30km), Nantes (up to 30km)

Experience

  • RENAULT DIGITAL - RENAULT GROUP
    Internal & External Communication Manager
    April 2022 - Today (4 years and 2 months)
    Digital Communication: Communication plan and communication strategy. Social media strategy and editorial line management. Management of the social media agency's coordination. Benchmark of competitors and trends. Reinforced support for Tech and AI teams on creating dedicated communication for expertise, projects, and job profiles. Management and animation of the career site and brand's web supports. Performance analysis, reporting, and strategic recommendations. Organization of external & internal events. Project manager and 360° management of the brand's presence at major Tech events (VivaTech, Google Cloud Summit, ...). Organization of internal events and coordination of filming and photography teams. Communication: Work on developing the company's employer brand. Implementation of the internal communication plan and animation of internal communication tools. Organization of shoots (Welcome to the Jungle, other production companies). Management and project management: Team supervision. Project management. Support for various Business Units (AI, Tech, Agile, UX, Data, and Architecture). Coordination of external service providers.
  • Freelance
    Freelancer
    CONSULTING AND AUDITS
    March 2019 - Today (7 years and 3 months)
    La Rochelle, France
    I support companies from various sectors on very diverse topics ranging from defining their brand strategy to the operational implementation of their communication and digital marketing projects (brand identity, events, digital audit, SEA, SEO, website redesign, emailings, sales materials, community management, ...)
    Communication Strategy Webmarketing Strategy Social Media Strategy Audit Brand Identity SEO Audit UX Audit Google Ads SEA SEO SEO Optimization SMO Social Media Print Communication
  • DataValue consulting
    Communication and Marketing Manager
    CONSULTING AND AUDITS
    February 2017 - February 2019 (2 years and 1 month)
    Montrouge, France
    Communication Plan and Strategy: positioning, brand identity, ... Web Project Management: creation of dedicated websites for the company's various entities, scoping, coordination, management of project stakeholders, planning, budget, website KPI monitoring, ... Organization of internal & external events: trade shows, corporate parties, afterworks, ... Improvement of e-reputation: social media strategy & management, editorial line, brand content, KPI monitoring, ... Creation of brand promotional materials: emailings, internal newsletters, flyers, brochures, banners, goodies, … Management: team management and coordination.

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Education

  • BTS Communication
    Efficom
    2011
  • Executive Master Digital Project Management - (Master 2)
    Visiplus
    2019
    Expertise marketing digital et management de projets digitaux

Skill set

Categories