About Shelby
English
Native or bilingual
French
Fluent
Experience
- Shelby Elyse StudioCreative DesignerSeptember 2024 - Today (1 year and 9 months)Working 1 on 1 with clients to strategize and create their dream products and brands. Leading creative strategy sessions, connecting clients with the right stakeholders and delivering branding, Graphic Design, Industrial design and Creative Strategy. Across tech, hospitality and high-end design industries. From social assets to full web rebuilds, I have experience across all digital and physical design sectors.
- Reusables.comDesign LeadMarch 2023 - Today (3 years and 3 months)Designed, developed and implemented a product tracking and return system that reduces packaging waste. Led all R&D, creative direction, brand and design for Reusables and large scale institutional partners like Uber, Disney and UCLA. These efforts have helped increase company revenue by 90% since I started.
- Rollo Studio LightingIndustrial Designer & Art DirectionJuly 2024 - June 2025 (11 months)At Rollo Studio Lighting, I led the development and sales of contemporary collectible lighting collections, overseeing the full process from ideation to manufacturing and production. I also directed creative campaigns, including video storytelling and print assets like catalogues, ensuring a cohesive brand experience across all touchpoints. Managed the training of all new creative team members.
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Education
- BDES|Emily Carr University ofArt + Design2022BDES|
- AP | DiplomaWestern Canada High School2018AP | Diploma