About Sheersha
Dynamic and results-driven professional with a strong foundation in marketing, entrepreneurship, and luxury brand management. I bring a unique blend of creative vision and strategic acumen honed through diverse experiences across industries, including fashion, beauty, fragrances, hospitality, and media. From crafting 360° marketing strategies for global brands to leading entrepreneurial ventures with over 100 employees, I excel at driving business growth, building compelling brand narratives, and fostering impactful collaborations.
With an MBA in Luxury Brand Management from ESSEC Business School and hands-on experience in global markets like France, South Korea, and India, I thrive in multicultural environments. My entrepreneurial spirit, coupled with a deep understanding of consumer behavior and market trends, enables me to deliver innovative solutions that resonate with audiences and achieve measurable results.
Passionate about creating value through creativity and precision, I am committed to advancing brand excellence while embracing new challenges in the ever-evolving world of marketing.
English
Native or bilingual
French
Basic
Can work on-site
Paris (up to 50km)
Experience
- RapvilleGlobal Operations ManagerOctober 2025 - March 2026 (5 months)1. Leading global operations and change management for Rapville.2. Ensuring smooth processes, client management, client relations, and financial management at Rapville
- IndependentMarketing ConsultantFASHION AND COSMETICSSeptember 2023 - Today (2 years and 9 months)Paris, France1. Defined the go-to-market strategies for market entry into India for Studio Flakt2. Identified new business opportunities through successful trade shows and events, showcasing the brand & products to potential customers and partners for Studio Flakt3. Developed brand identity for the Indian consumers & customized marketing plans for clients4. Conceptualised and executed two luxury pop-up events in Paris and Bhubaneswar (India), introducing Indian premium brands to new markets and high-net-worth audiences.5. Led end-to-end event management, including venue curation, brand partnerships, logistics coordination, and stakeholder engagement with founders, merchandisers, hotel partners, and sponsors.6. Developed and implemented targeted marketing strategies for both events, combining influencer collaborations, curated guest lists, and immersive brand storytelling to maximise brand visibility and client engagement.7. Positioned Tier 2 city in India as viable market for luxury retail, while enabling emerging Indian brands like Besoin Studio to test the European market through Paris, and build an international brand narrative.
- dsm-firmenichMarketing AnalystFASHION AND COSMETICSMay 2022 - October 2022 (5 months)Paris, France1. Created storytelling concepts around products, & did brand, consumer, and competitive analysis using different Firmenich tools2. Conducted Premium category fragrance brands analysis, & did Fragrance Benchmarkings for different territories3. Analyzed new business opportunities for Fine Fragrances clients based on consumer research monitoring focused on identifying untapped emotional territories using unique AI tools by Firmenich4. Supported Marketing Division in developing end to end marketing solutions for their clients5. Collected and analyzed data on customer demographics insights, preferences, needs, & buying habits to identify potential markets & factors affecting product demand
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Education
- Master in Business AdministrationESSEC Business School2022Case Studies include : Launching Phantom by Paco Rabanne in China Global Beauty Trends - Korean Dermacosmetics - Dr Jart+ L'Oreal Luxe Workshop - Business Case Study of Kiehl's Strategy Management; Global Foundations of Luxury; Digital Transformation of Luxury; Management & Leadership in Organisations; Advanced EXCEL Field Trips To : L'ecole Van Cleef & Arpels John Lobb Atelier Krug Champagne Master Class by Bruno Pavlovsk at Chanel 19M La Samaritaine Jaeger Le Coultre L'Oreal
- Bachelor in TechnologyInstitute of Technical Education & Research2012
Certifications
- Inside LVMHLVMH2023