Freelancer profile translated to English.

Description

Product Designer & Art Director with 10 years of experience in advertising, branding, and tech. I enjoy creating experiences that have depth, flow, and a real impact on how we connect with the world.

My background allows me to blend sociology, business impact, and craftsmanship in each of my projects. I am always guided by great curiosity and a true passion for UX thinking, with a constant desire to discover new opportunities for the product.

My portfolio:

Industry field of expertise

Languages

French
Native or bilingual
English
Native or bilingual
Spanish
Conversational
Arabic
Basic

Workplace preferences

Can work on-site

Paris (up to 50km)

Freelance
Freelance Designer & Creative Strategist
June 2019 - Today (7 years)
Paris, France
Started my freelance practice while still studying marketing — managing full brand and digital scopes for clients in Paris, Montpellier, and London.
Developed strong relational and stakeholder management skills.
Learned to scope, prioritize, and execute projects solo — refining time/resource efficiency and intuition under real constraints.
The Design Crew
Product Designer
TECH
May 2025 - July 2025 (2 months)
Paris, France
Intensive Bootcamp training, designed and delivered by former designers from BlaBlaCar, YouTube, Heetch, Facebook, and supported by design leaders from Qonto, Choose, Doctolib... and so much more.
From Discovery to Delivery, we tackled business cases, in sprints, with partner companies.
Product Project Management 101
User research, with user interviews to establish constraints and pain points.
Ideation workshops where we generated potential solutions
Prototyping & advanced UI design in Figma.
Usability testing and Iteration sessions to ensure a solution that fits our budget/time/technical constraints Introduction to UX writing and design system creation.
The Good Company
Art Director (Creative Team)
CONSULTING AND AUDITS
January 2023 - March 2024 (1 year and 2 months)
Paris, France
Led concept development and art direction on integrated campaigns for Monoprix, LVMH, Materne, and more. Turned research and insights into clear narratives and visual ecosystems. (Groupe VYV)
Strengthened strategic thinking and fast problem-solving. (Monoprix)
Contributed to competitive pitches (3 RFPs) — 2 won by the agency (Monoprix & Institut Pasteur).
Designed campaign flows that increased physical event traffic by 30% YoY (LVMH “Rencontre ton métier d’excellence”)
Navigated tight constraints with cross-functional teams — sharpened problem-solving under pressure.