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Shayne T.ST

Shayne T.

Supermalter

Content Creation + Brand Strategy

€500/day
150 projects
Paris, FR
15+ years

Average response time: 24 hours

Freelancer profile translated to English.
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About Shayne

UNLOCK THE POWER OF WORDS IN ENGLISH
Your Strategic Partner: Unmatched Content Creation

👋 A seasoned brand strategist and copywriter with 20+ years of cross-industry experience, ready to elevate your business's narrative and reputation, drive audience engagement, and deliver impactful, tangible results.

1. The Human Touch in the Age of AI🤝
In a world dominated by artificial intelligence, the human element remains irreplaceable. As an English content curator, I enhance cutting-edge generative AI content through your brand's lens, delivering significant-scale content that never feels robotic.

2. Innovative Translation Approach (FR > EN)📚
A translator unlike any other. With a writer's mindset, I capture the soul and integrity of source texts, reshaping them to feel as natural in English as they were in French.

3. Megaphone for Business Leaders🌟
Entrust me with your leaders' voices. As an experienced ghostwriter, I collaborate closely with them to capture their unique voice, refine their ideas, and elevate their reputation.

4. Deep Expertise🚀
My expertise spans Marketing & Advertising, Tech, Customer Experience, Fintech, HR, E-commerce, Beauty & Lifestyle, Retail, and Health & Fitness. Whether B2B or B2C, I craft content that authentically resonates with your target audience.

5. Key Services📈
✨ AI-Driven Content Enhancement
✨ Brand Architecture: Vision, Mission, Positioning
✨ PR & Communications Consulting
✨ English Content Creation: Websites, Blogs, Case Studies, White Papers, FAQs, etc.
✨ SEO Optimization
✨ Copywriting & Editing
✨ Content Strategy
✨ Thought Leadership
✨ Translation

6. Multilingual Proficiency🌍🔍🔍
🇺🇸 EN (Native), 🇫🇷 FR (Advanced), 🇪🇸 ES (Intermediate)
  • French

    Fluent

  • English

    Native or bilingual

  • Spanish

    Conversational

Can work on-site
Paris (up to 20km), Bordeaux (up to 10km), Lyon (up to 10km), Montpellier (up to 10km), Nice (up to 10km)

Experience

  • Le Bon Vivant Media
    Founder & Chief Content Officer
    CONSULTING AND AUDITS
    February 2013 - Today (13 years and 6 months)
    Los Angeles, United States
    Helping startups, small businesses, non-profit organizations, and big brands alike brainstorm, strategize, develop, execute, and measure high-impact, content-led marketing campaigns and multichannel communications programs that have successfully achieved a client's key business objectives:drive awareness, tell more compelling brand stories, spark engagement, generate valuable leads, and boost overall revenue growth.

    Key services include:

    Brand Architecture:Vision, Mission, Positioning, Messaging
    Content & Communications Strategy:Brand, Editorial, Product
    Communications & PR Consulting:Press Releases, Media Relations, Speaker Placement, Events & Conferences, Internal Comms
    Copywriting, Editing, Proofreading:Blogs, White Papers, eBooks, Websites & Landing Pages, Emails, Ads, Social Media
    Ghostwriting:Thought Leadership, Presentations, Speeches
    Employer Branding and Corporate Storytelling
    SEO Content Development
    ✨ Website, Blog, and Social Media Management

    Current and past clients include(both retainer and project-based):
    ‣ Salesforce
    ‣ LinkedIn
    ‣ YP (Yellow Pages)
    ‣ Westfield
    ‣ Lithium (now Khoros)
    ‣ SafeGraph
    ‣ Malt
    ‣ Powens (Budget Insight)
    ‣ MOTTO
    ‣ VITAMAN
    ‣ Krisp
    ‣ Smart Tribune
    ‣ Cornerstone
    ‣ AdQuick
    ‣ Advisable
    ‣ Nexway
    ‣ LQ Digital
    ‣ Draft.io
    ‣ Talentsoft (now Cegid)
    ‣ FirstKey Homes
    ‣ Felina
    ‣ Phenomenon
    ‣ GLAAD
    Content Marketing Digital Communication
  • AMDX
    Account Director & Head of Agency Marketing
    RETAIL (SMALL BUSINESS)
    April 2019 - Today (7 years and 4 months)
    Los Angeles, United States
    Driving sustained and profitable year-over-year revenue growth while boosting high-converting new customer traffic for popular e-commerce-enabled brands — across all industries, verticals, and categories — by pulling all performance levers within the entire affiliate marketing ecosystem.

    Day-to-day responsibilities include:
    ✨ Account and client management
    ✨ Publisher communications and relationship-building
    ✨ Paid media planning and buying
    ✨ Tiered commission strategies
    ✨ New customer acquisition strategies
    ✨ Marketing promotion execution
    ✨ Conversion rate (CVR) optimization
    ✨ ROAS/ROI targeting
    ✨ Performance data analytics
    ✨ Reporting and insights
    ✨ Budget management and optimization

    My brand portfolio includes(current and past):
    ‣ Henry Rose
    ‣ Supergoop
    ‣ Catbird
    ‣ Merle Norman
    ‣ Fleur du Mal
    ‣ ABC Carpet and Home
    ‣ 100 Thieves
    ‣ Higround
    ‣ Vessi
    ‣ Urban Skin Rx
    ‣ Huk
    ‣ Nomad
    ‣ Projects Watches
    ‣ Trestique
    ‣ Gussi Hair
    ‣ Baboon to the Moon
    ‣ MatchaBar
    ‣ Anson Calder
    ‣ Wine Access
    Affiliation Affiliate Marketing Performance Marketing Data Analytics Conversion Rate Optimization (CRO)
  • botanikind
    Malt logoOn Malt
    Content Writing for the new BOTANIKind website
    RAW MATERIALS INDUSTRY
    February 2024 - April 2024 (3 months)
    Paris, France
    I was hired to write all the content for the new website of Botanikind's B2B brand (https://botanikind.com).
    Web Writing Writing Consulting Content Marketing SEO Writing

Reviews

5.0

Out of 75 ratings

L

Lola

Malt Community SA

Several weeks project

-

Reviewed on 10/3/2025

C'est toujours un plaisir de travailler avec Shayne, encore merci pour ton implication dans ce projet !
S

Sandrine

Singulart

Reviewed on 8/3/2023

Very efficient and responsive, we will work with Shayne again!

Recommendations

Alexandra N.AN
FU
FU
+5
Alexandra N. and 7 other people have recommended Shayne

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Education

  • Bachelor of Arts, Communication & French
    University of Southern California
    2004
  • Executive MBA (Masters of Business Administration)
    Quantic School of Business & Technology
    2020

Certifications

  • Executive Education: Business Analytics for Leaders
    Quantic School of Business and Technology
    2024
    Business Business Analysis Data Analysis Business Strategy Data Sales Strategy Business Intelligence Business Development Marketing

Skill set

Categories