Freelancer profile translated to English.

Description

🌈 If you're here, it's because you want to know more ⤵︎

My name is Shauna, born in Paris oopsy 🗼 But I promise much more relaxed than average. Entrepreneur since I was 19, at the head of @mimetismagency, I am passionate about reading, crowdfunding, and communication. 💸

👉 My Instagram account: 💗

👉 The agency's account: 🚀

For over 3 years, I have supported more than 100 companies, each having individually raised an average of 15k in donations and rewards combined. 👇

As the first communication agency specializing in crowdfunding, we help projects with a societal commitment raise funds through all types of crowds.

5. Do you want to be the next on the success list?

- Shauna, an ambitious entrepreneur

Languages

French
Native or bilingual

Workplace preferences

Can work on-site

Paris (up to 50km)

MIMETISM Agency
Founder - Communication Agency
January 2020 - Today (6 years and 5 months)
Courbevoie, France
CEO @mimetismagency (Crowdfunding Agency) 💸 - Lover of reading 🤓 - Over 100 brands supported in Crowdfunding, 100% success rate 🚀
My Lubie
Right-hand to Chief Executive Officer
September 2019 - January 2020 (4 months)
Main missions

💬 Communication & Social Media
Development and implementation of the brand's digital communication strategy.
Daily management and animation of social media (Instagram, Facebook, TikTok, LinkedIn).
Creation of engaging content (posts, stories, reels) aligned with My Lubie's identity.
Development of the editorial line and definition of a coherent editorial calendar.
Monitoring of performance indicators (engagement, reach, community growth).

🚀 Brand Launch on Ulule
Contribution to the preparation and management of the crowdfunding campaign on Ulule.
Participation in the launch strategy: campaign storytelling, choice of rewards, community animation.
Implementation of multi-channel communication (social media, emails, press relations, influencers).
Monitoring and optimization of performance throughout the campaign.

📰 Press Relations
Creation of press kits and press releases for brand launches and key moments.
Implementation of a targeted PR strategy with lifestyle, wellness, and women's media.
Management of press releases and follow-up with journalists to maximize coverage.

🤝 Influencer Strategy
Identification and activation of micro and macro-influencers aligned with My Lubie's values.
Negotiation of collaborations and management of product shipments.
Monitoring and analysis of influencer campaign performance.

Skills developed:
✅ 360° project management for a brand launch.
✅ Mastery of digital communication tools (social media, emailing platforms, influencer management).
✅ Writing and content creation (social media, press materials).
✅ Coordination with the CEO and various partners (agencies, graphic designers, photographers).
✅ Performance analysis and strategic recommendations.
Groupe Le Monde
Press and Public Relations Officer
February 2020 - May 2020 (3 months)
Paris, France
🤝 Management of relations with advertisers & partners
Monitoring and management of relationships with advertisers before, during, and after their advertising campaigns.
Coordination of special operations involving external partners (events, editorial partnerships, etc.).
Preparation of B2B communication materials to promote Le Monde's advertising offering to advertisers.

📅 Organization of events & PR activations
Participation in the design, organization, and logistics of B2B events (breakfasts, conferences, award ceremonies).
Management of invitations, follow-ups, and participant tracking (media agencies, advertisers, partners).
On-site coordination during events to ensure an optimal guest experience.

📊 Strategic watch & partnership valorization
Identification of strategic partnership opportunities to strengthen the advertising sales house's position with key players.
Writing of post-event reports and evaluations to assess performance and PR impact.

✍️ Internal & external communication
Participation in the writing of internal or B2B newsletters to highlight key moments and new offerings from the sales house.
Contribution to showcasing commercial successes and events on the sales house's communication channels.