About Shatakshi
I help brands with strategic marketing leadership, with 4+ years of marketing experience and a specialised MSc in Marketing & Digital Media from ESCP Business School, Madrid. I act as your extended marketing team.
I own the strategy, then brief, vet, and manage the specialist agencies (performance, influencer, creative) that deliver it. Managing the pitch process and execution end-to-end so nothing falls between the cracks.
Having worked on the agency and platform side, scaling a business unit and directing 200+ influencer campaigns across 30+ brands, I know how agencies price, pitch, and work. So I brief them sharply, read a proposal for substance, and keep a track of the campaign performance against the set KPIs. My approach blends consumer psychology, data, and storytelling.
If you need a partner who can both set marketing direction and manage the people executing it, let's talk.
English
Native or bilingual
Spanish
Basic
Hindi
Native or bilingual
Remote only
Primarily works remotely
Experience
- Metrio.IQ (Wannapreneur, ESCP Business School, Madrid)Founder (Wannapreneur Internship)July 2025 - December 2025 (5 months)Madrid, Spain● Selected for ESCP's Wannapreneur incubator, I took Metrio.IQ, a marketing-attribution SaaS concept, from a blank page to a validated business model within 6 months, mentored by a Spain-based entrepreneur.● I owned the full strategy: defined the market problem (fragmented attribution and wasted spend as third-party cookies disappear), shaped the product and value proposition, segmented the target customers (D2C, e-commerce, and agencies managing multi-channel clients), and built the go-to-market, a three-tier subscription model with pricing, positioning, and a channel plan spanning content, paid media, and sales-assisted onboarding.● The work brought together consumer insight, data, and commercial strategy to turn a messy, real-world marketing problem into a clear, sellable proposition.
- Qoruz (SaaS Influencer Platform)Account DirectorMarch 2020 - December 2023 (3 years and 9 months)● Promoted to lead a business unit independently after 18 months; oversaw a team of 6+ marketers● Directed strategy and delivered measurable ROI and engagement growth across 200+ influencer campaigns across 30+ brands by leveraging consumer insights, platform analytics, and cross-functional collaboration● Led cross-functional product development to enhance platform performance based on campaign analytics● Collaborated with sales to convert new clients and upsell services using platform data insights● Recognized with ESOPs for outstanding leadership and impact on business growth
- Digicover Communications Pvt. Ltd.,Team LeadSeptember 2019 - January 2020 (4 months)Bhubaneswar, Odisha, India● Designed and implemented multi-channel strategies including SEO, email, and local search● Increased client online engagement by optimizing their Google Business presence and organic reach
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Education
- MSc in Marketing & Digital MediaESCP Business School, Madrid2025Thesis: Awarded with Honor of Distinction - The Personalization–Privacy Paradox: Trust, Privacy Control, and Willingness to Pay for AI Assistants. 1-month Study Track in Berlin: Big Data and Analytics. Relevant Coursework: Project Management, Integrated Marketing Communication, Digital Analytics, Data Science, Pricing and Customer Value, Strategic Planning, Brand Building Live Case Study: Google (Finalist), Wavemaker International Seminar: San Francisco - visits to Stanford, UCB & Salesforce as part of the seminar Certification: LVMH Inside, Google Ads, Social Media Marketing (Hootsuite), L’Oreal Brandstorm Challenge
- BSc in Mass CommunicationXavier Institute of Management, Bhubaneswar2019Batch Topper - Earned Vice Chancellor's Gold Medal for Academic Excellence Relevant Coursework: Advertising, Public Relations, Human Communication, Mass Communication Theories
Certifications
- Social Media Marketing CertificationHootsuite Academy2025
- Google Ads Search CertificationGoogle2025