SKAbout Shashwat
I specialise in low-drama, high-signal Google Ads operations. I clean structures, fix pacing, surface insights, and leave you with a tracker and dashboard your team will actually use. Typical engagements:
• Hygiene & Pacing Pack – audit, negatives/placements scrub, budget pacing tracker (Sheets), 30-min handover.
• Monthly Reporting – Looker Studio dashboard + one-pager of insights and next steps.
• Search-term mining & ad copy refresh – build negatives and fresh variants with a simple A/B plan.
Background: Publicis (Rauxa/FKA) programmatic analytics/ops; Google Ads Specialist (FIS). I trained a 6-person team on budget tracking and internal product onboarding; built a shared billing tracker used by leadership; and set light PM rituals (weekly standups, risk/issue log, concise updates).
Tools: Google Ads, Looker Studio, GA basics, Sheets/Excel (intermediate), JIRA/Confluence, Asana/Trello, Slack.
Deliverables are tidy, documented, and on time.
English
Native or bilingual
Hindi
Native or bilingual
Spanish
Basic
Greek
Basic
Can work on-site
Barcelona (up to 50km)
Experience
- Publicis MediaProgrammatic AnalystMarch 2021 - August 2022 (1 year and 4 months)Delhi, IndiaStrategized and optimised digital advertising campaigns for major global clients (like Disney, GM, Toyota, Citibank), managing media planning workflows and performance tracking to enhance campaign outcomes.Served as an offshore point of contact for Rauxa; proactively aligned media strategies, resolved billing issues by creating a centralised billing tracker for collaboration and received direct commendation from senior leadership for quality delivery. Also awarded the ‘Achiever Award 2021’ for outstanding execution and continuous improvement.
- GoogleGoogle Ads SpecialistPRESS AND MEDIASeptember 2019 - February 2021 (1 year and 6 months)IndiaManaged portfolios of 40+ Google's high-value clients, providing consultative support and analytics-driven strategic recommendations, optimisation techniques and campaign diagnostics to maximise ROI and client satisfaction.Collaborated closely with Account Managers to troubleshoot complex advertising and targeting issues, consistently improving client account performance while maintaining quality and responsiveness targets.
- We Don't Have TimeStudent VolunteerENVIRONMENTALNovember 2022 - April 2023 (6 months)SwedenSupported COP27 (Stockholm Hub) and Stockholm Climate Week, managed guest speakers, facilitated networking between entrepreneurs, policymakers, and students, and collaborated with the Egypt Hub for the live webinar.
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Education
- Master of Science& UPC2024Master of Science
- Graduate Diploma in Management & EntrepreneurshipESADE Business School2023Graduate Diploma in Management & Entrepreneurship