Description

I am a results-driven finance professional with nearly 11 years of experience in retail and e-commerce across India and GCC. Currently, I serve as AGM - Planning and Finance at Landmark Group, overseeing P&L management and driving strategic financial initiatives.

1. Led successful budgeting and forecasting processes, enhancing operational efficiency.

2. Developed dynamic financial dashboards to track KPIs and optimize decision-making.

3. Spearheaded the planning function for External Brands, achieving significant revenue growth.

4. CFA Level 3 certified with an MBA from IIM Lucknow and a B.Tech from IIT Kanpur.

I thrive in fast-paced environments, leveraging data-driven insights to foster business growth and enhance financial performance while collaborating with cross-functional teams to achieve strategic objectives.

Spent the last month using AI coding assistants to build my first real app — a daily cricket trivia sticker card collector.

App : play.google.com/store/apps/details?id=com.shashanksinha.crickettrivia

Website : crickettriviadaily.com

Instagram : instagram.com/cricket.trivia.daily

Youtube : @DailyCricketTrivia

Industry field of expertise

Languages

English
Native or bilingual

Workplace preferences

Can work on-site

Dubai City (up to 50km)

CentrePoint, Landmark Group
AGM, E-Commerce
E-COMMERCE
December 2020 - Today (5 years and 8 months)
Dubai - United Arab Emirates
• • Spearheaded the setup of the planning function for the External Brands business
• • Designed and implemented robust reporting frameworks for key planning KPIs including margin, open-to-buy, sell-through, stock cover, ageing, and replenishment.
• • Partnered with the central analytics team to develop a dynamic pricing engine, integrating over 10 internal and external variables for optimized decision-making.
• • Collaborated closely with the central supply chain team on high-impact strategic initiatives such as Mega Distribution Center (DC) activation & international shipment workflows
Strategic planning P&L Management Inventory and OTB Management Project Management financial analysis
Westside, Tata Trent
Manager, Retail
November 2019 - December 2020 (1 year and 1 month)
Mumbai, Maharashtra, India
• • Managed a team of 4 professionals managing the MensWear portfolio, contributing to an annual revenue of INR 500 cr
• • Collaborated closely with the Buying team to drive key P&L levers, including sales, margin, stock cover and sell-thru performance
• • Formulated the seasonal Annual Operating Plan (AOP) along with assortment and range plans, ensuring continuous performance tracking and alignment with business goals
Ajio, Reliance Retail
Manager, E-commerce
November 2017 - November 2019 (2 years)
Bengaluru, Karnataka, India
• • Acted as Finance Business Partner for the External Brands portfolio, contributing to ₹100 Cr in annual revenue, with complete ownership of financial performance and strategic planning.
• • Managed Open-to-Buy (OTB) planning and buy tracking, ensuring investments were aligned with revenue targets, inventory productivity benchmarks, and working capital goals.
• • Provided ongoing business performance analysis, highlighting risks/opportunities and delivering actionable insights to senior leadership for decision support.