Description

Need to launch a high-stakes MVP on a tight deadline? Looking to structure a crystal-clear roadmap for your investors? Or do you need an interim PM to seamlessly step in and maintain your engineering team's velocity? I am here to bridge the gap between your business goals and user-loved, scalable product features.

After 9 years of experience driving tech products in-house, I am now bringing my expertise to startups, scale-ups, and corporate teams as a freelance consultant. My obsession: maximizing business impact while ruthlessly simplifying the user journey.

Industry field of expertise

Languages

French
Native or bilingual
Hebrew
Native or bilingual
English
Fluent

Workplace preferences

Can work on-site

Tel-Aviv (up to 50km)

OKS
Product Manager
January 2025 - January 2026 (1 year)
Product Manager responsible for the development of a customer activation platform enabling brands to engage their communities through missions, gamification, and user-generated content.

Responsibilities
• • Define and prioritize the product roadmap in collaboration with founders and engineering
• • Structure the product development process and manage the product backlog
• • Write Product Requirement Documents (PRDs) and translate business needs into product features
• • Design mission mechanics and campaign flows for brand activation programs
• • Build and iterate on the platform's gamification system (points, levels, badges, re wards)
• • Set up product analytics with PostHog to track user behavior, funnels, and engagement metrics
• • Work closely with engineering and design to ship features efficiently
Product Strategy Scrum Product Discovery Team management
WiseStamp
Template Designer
January 2019 - January 2025 (6 years)
Designed and developed hundreds of custom HTML email signature templates used by thousands of customers
worldwide.
• • Built responsive HTML/CSS templates compatible with Gmail, Outlook, and mobile clients
• • Collaborated with product and design teams to improve usability and rendering reliability
• • Translated client needs into scalable branded template systems
• • Built internal processes to streamline template production and QA
• • Advised SMB clients on signature structure to support branding and conversions
IDF
Fighter Soldier
January 2015 - January 2017 (2 years)
• • Leadership and decision-making in high-pressure environments
• • Team coordination and operational discipline
• • Strategic thinking under constraints