Shaohua Wang

1 . Participated in the proxy - placement business of hundreds of games, covering various categories such as social apps, games, AI chat, etc. Examples include game products like "Fantasy City", "The God of Study", "Ace Second - hand Cars", "The Tale of Dragonland", "Nameless Jianghu" (MMO, RPG games), and AI chat and social products like "AiLady", "Amor", "Jollyhi". 2. Personally responsible for the production of advertising materials, video editing, and post - processing, and collaborated with the team to complete high

• - quality advertising works.

1 .articipate in the pre - market analysis of the product. Pay attention to the market trends of similar competing products, explore the unique selling points of the game, analyze the behavior of the target audience, and formulate advertising and promotion strategies that meet the requirements of the publishing company. 2.Primarily responsible for creating traffic - buying videos for the Google and Twitter advertising platforms, as well as producing promotional PVs, store homepage videos, game traffic - buying videos, and KOL interaction videos. Also in charge of the communication and creative planning of outsourced advertisements. 3.Control the creative ideas and production quality of the team. Combine the precise placement strategies for the advertising audience, optimize the direction of traffic - buying advertising materials, pay attention to data indicators such as CTR (Click - Through Rate) and CVR (Conversion Rate), and continuously optimize the data of advertising materials.

1 .During my tenure, I was mainly responsible for producing video advertising materials and promotional videos for the company's social products such as "LivU", "Tumile", and "Yaar" on overseas channels including Google, Facebook, TikTok, etc. 2. I participated in the collation and analysis of product placement material data. Based on key data such as CTR (Click - Through Rate), CVR (Conversion Rate), and ROI (Return on Investment), I summarized a creative video data report suitable for the products. Combining the characteristics of the products, I cooperated with the placement staff to formulate material production plans for market growth in major overseas markets such as India, Southeast Asia, the Middle East, and Turkey. 3. I participated in shooting and editing creative videos, realizing the shooting and processing of creative videos to ensure the creative effect of the advertisements.