Freelancer profile translated to English.

Description

More leads from your advertising budget, with a senior specialist with Google background.

I'm Shannon, a senior lead generation specialist and founder of Glowth Engine. After years at Google and then agency side, I've helped 200+ companies and agencies and managed over €2 million in advertising budget.

What I help companies with:

Google Ads & Microsoft Ads: campaigns focused on lead quality, not just clicks

Landing pages & CRO: more conversion from existing traffic

Growth audit & test plan: quick insight into where the profit lies

Target audience & messaging: the right message for the right customer

Sparring partner, interim & training: I also strengthen your internal team or agency

I work data-driven and pragmatic: first understand where leads and revenue are being lost, then targeted testing and scaling. Available immediately, also for partial assignments or a standalone audit.

Curious what can be gained in your funnel? Send a message, and I'll think along without obligation.

Industry field of expertise

Languages

Dutch
Native or bilingual
English
Native or bilingual

Workplace preferences

Remote only

Primarily works remotely

Glowth Engine
Founder
July 2026 - Today (1 month)
With Glowth Engine, I help companies get more and better leads from their advertising budget. I conduct growth audits, manage Google Ads and Microsoft Ads campaigns, optimize landing pages, and act as a sparring partner or interim specialist for teams and agencies. All data-driven: first insight, then targeted testing and scaling.
Adverge
Client Success Manager
February 2026 - July 2026 (5 months)
As a performance marketer, responsible for the entire process from advertisement to conversion: campaigns in Google Ads and Microsoft Ads, landing pages, and continuous A/B tests. Strong focus on measurability and return per channel.
Whello digital marketing agency Amsterdam
Senior SEA Specialist
April 2024 - September 2025 (1 year and 5 months)
Amsterdam, Netherlands
As a senior specialist, managed a broad client portfolio with a focus on lead generation. In addition to daily campaign work, I improved landing pages and conversion tracking, and provided content guidance to colleagues. Result: structurally better lead quality and lower cost per lead for my clients.