About Shannon
French
Native or bilingual
English
Basic
Experience
- INCOMMDigital & B2B Sales ConsultantJanuary 2025 - Today (1 year and 7 months)Client portfolio management: Prospecting, appointment setting, and follow-up with SMEs in various sectors.Strategic consulting: Analysis of digital needs and proposal of adapted solutions to improve visibility, awareness, and revenue.Commercial development: Short-cycle sales ("one shot") with presentation and negotiation of web offers.Digital strategy: Personalized recommendations for website creation, SEO, marketing campaigns, and social media management.Reporting & performance monitoring: Tracking results and client satisfaction to ensure long-term commercial relationships.
- SC2 ConsultingDigital Project Manager & Affiliate ManagerJanuary 2021 - December 2024 (3 years and 11 months)Digital project management: Agile project management for web projects to ensure on-time delivery and achievement of defined objectives.E-commerce site creation and management: Optimization of Shopify site performance, with a +2% conversion rate increase, contributing to revenue growth.E-commerce content strategy: Creation of engaging content (product pages, landing pages, blog articles) that generated an increase in organic traffic.Blog and SEO: Launch of a blog and SEO optimization, leading to better SERP visibility and ranking.Email campaigns: Design of email campaigns and A/B testing, with an average click-through rate of 3% and an open rate of 30%.Reporting and performance analysis: KPI tracking and creation of analysis reports to optimize marketing actions.Social media strategy: Management of social networks (Meta), contributing to increased engagement.Team supervision: Overseeing an international team, including training and writing briefs to ensure mission alignment.Amazon launch: Successful deployment of an e-commerce store on Amazon, opening new revenue streams.Affiliate and partnership management: Negotiating terms and contracts with affiliate partners and optimizing campaigns to maximize client portfolio performance.
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Education
- Master in E-commerce (Apprenticeship)Université Paris-Est Créteil2023Master Commerce électronique en apprentissage
- Bachelor's Degree in Administration and International TradeUniversité Paris-Est Créteil2021Licence Administration et échanges internationaux