Freelancer profile translated to English.
Back to original languageAbout Shannon
Freshly graduated with a Professional Master's degree in Strategic Management and Entrepreneurship, following a Bachelor's degree in International Business Development and Management from ESAM Paris, I wish to transition to an independent career focused on various skills in Entrepreneurship and Digital Marketing.
Since 2016, through various experiences, I have developed a passion for the digital world. I created an independent agency offering services such as Facebook advertising, content creation (Instagram, Facebook, LinkedIn, and Emailing), creation of communication materials, Graphic Design, Rebranding, optimization of Wordpress and Shopify websites, etc.
I can assist you with projects such as:
- Developing a digital strategy around Instagram, Facebook, and LinkedIn with the creation of your content, posts, and other visual elements (engagement, seasonality, customer quotes/testimonials, showroom, product announcement or launch, education, etc.)
- Creating materials to enhance your sales kit (infographics, presentations, brochures, flyers, invitations, thank you cards, etc.)
- Building and developing an emailing sequence (cold email, newsletter, product launch)
- Creating a visual and graphic strategy for a new product
- Assisting you with your brand's rebranding (Logo, Banners, materials, Website)
- Assisting you with the creation of your business (marketing, sales materials, social media posts, brochures, pitch decks, emailing)
- Assisting you in creating or transitioning your Marketing and Communication strategy to a foreign territory (UK, USA, NL, BE)
- Conducting a complete Marketing audit with an analysis phase and a consulting phase
Do not hesitate to contact me to define your needs together!
Dutch
Native or bilingual
French
Native or bilingual
English
Fluent
Can work on-site
Paris 12e Arrondissement (up to 50km)
Experience
- Smart ImpulseMarketing ManagerENERGY AND UTILITIESNovember 2021 - Today (4 years and 7 months)Paris, FranceOperational Marketing (25%):Formalize sales support tools for internal teams and partnersCreate communication materials for the sales teamDirect and web marketing (50%):Participate in enriching the contact database / CRMProduce content for email campaigns and newslettersProduce content for the website (customer testimonials, case studies, product content, etc.)Monitor performance indicators for email campaigns and web trafficEnsure good website referencing (SEO)Sales Support (25%):Update sales and marketing team indicators to measure the effectiveness of implemented actionsGet involved in certain sales projects (quotations, proposals, etc.)Participate in the organization and animation of trade shows,
- ENGIE - SolutionsDigital Marketing & Innovation OfficerSOFTWARE PUBLISHINGSeptember 2019 - September 2021 (2 years)Courbevoie, FranceIn constant communication with sales teams and support services, you will be involved in your missions in:Digital Tools Animation (65%):Proposal Studio, a sales document creation solution (> 500 users):Support sales engineers in using the toolUpdate content and continuous improvementAdd innovative and differentiating materialsInteraction with the tool editor (Jack in the Box): feature improvements, problem solvingSolution and innovation mapping tool (1000 unique visitors per month):Tool administration and animationImprovement suggestionsWebinar coordination (30 to 100 online participants)Creation of new tools in the commercial ecosystemSales Offer Support (25%):writing arguments for tenders and sales support materialsupdating contract references for applications and tenders (references by market type, by site type...)Innovation Support (10%):participation in the launch of new innovative offers: ideation, writing, deploymentcontribution to structuring projects of the Marketing & Innovation Department,
- Sunday NaturalBusiness DeveloperHEALTH AND WELLNESSFebruary 2017 - September 2017 (7 months)Berlin, GermanyCustomer service, Copywriting, CRM, Graphic Design, Data Management, Photoshop, Content Creation, CRM Optimization, Translation
Recommendations
FU
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Education
- Bachelor in Business Development and ManagementESAM2019Business English, Public Speaking, Business Planning, E-Business, Marketing Research, Project Management, Corporate Finance, etc.
- Master in Strategic Management & EntrepreneurshipESAM2021Corporate Law, Labor Law, Marketing Strategy, Business Model, Excel, Plan de communication, Design & Innovation, Economie, etc.