Freelancer profile translated to English.
Back to original languageAbout Shannon
For me, marketing is not an end in itself, but a result of clear analysis, smart planning and clean implementation.
For over 10 years, I have been building brands for companies - from start-ups to medium-sized businesses - developing content and campaign strategies and ensuring that measures have a measurable impact.
As a former team and project lead (including TÜV SÜD, KINEXON, PRIMO, LKL Software), I combine strategic depth with hands-on implementation: from positioning & offer logic to editorial plans, landing pages and performance campaigns to reporting & optimization (“Topaz Way”).
WHAT I TAKE ON:
- Brand foundation & go-to-market: target group/competition analysis, value proposition, roadmap
- Social media & content: editorial planning, copy, visual briefings, reels/shorts production, community ops
- Campaign management: set-up, timelines, budget control, QA, KPI reporting (GTM/Analytics)
- Project management: Asana set-up, process design, agency/freelancer coordination
**MY USPs AS A MARKETING EXPERT:
- Empathetic in stakeholder management
- KPI-focused
- bilingual (DE/EN) .
**MY TOOLBOX
- Canva/Adobe CC
- CapCut
- Brevo
- Wix
- Lexoffice
English
Native or bilingual
Spanish
Fluent
German
Native or bilingual
Can work on-site
München (up to 20km), Rosenheim (up to 30km), Altötting (up to 30km)
Experience
- LKL Software GmbHMarketing LeadDIGITAL AND ITApril 2024 - Today (2 years and 2 months)Rosenheim, BY, Germany
- Setting up marketing operationally and strategically for the newly founded start-up as the second company of the management of ITM GmbH, Rosenheim
- Tool owner for project management software Asana
- Selection, briefing and onboarding of external partners and agencies
- Responsible for the strategic and operational conception and implementation
- of all marketing measures
- Development of sales event formats for the offline sales of the products
- TÜV SÜDCampaign ManagerCONSULTING AND AUDITSMarch 2023 - April 2024 (1 year and 1 month)Munich Metropolitan Area, Germany
- Management and coordination of cross-media marketing campaigns along the entire funnel (online & offline)
- Development of targeted campaign strategies based on market and target group analyses
- Introduction and ownership of Asana including onboarding, training and establishment of efficient team processes
- Support in the implementation of Marketo to optimize marketing automation
- Leading workshops to improve internal communication and process quality
- Close coordination with internal stakeholders
- Sustainable contribution to the strategic further development of marketing and to strengthening the content team
- KINEXONMarketing Manager Content and Campaign ManagementINTERNET OF THINGS (IOT)July 2022 - December 2022 (5 months)Munich, Germany
- Development and creation of content strategies for all funnel phases, such as landing pages, newsletters, blog, video and gated content
- Analysis and optimization of campaign processes and development of campaign- and product-specific strategies to strengthen the content team
- Improving internal stakeholder management through close coordination and definition of structured processes, e.g. sales, BizDev, product management and project management
- Driver for implementation of the project management tool Asana
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Education
- Adobe Creative SuiteGmbH2014Adobe Creative Suite
- Bachelor of Arts (B.A.)Baden-Württemberg Cooperative State University2012Bachelor of Arts (B.A.)