About Shani
English
Native or bilingual
French
Native or bilingual
Experience
- EmailClubCRM MANGERSOCIAL NETWORKSMarch 2025 - Today (1 year and 3 months)Montreal, QC, CanadaDevelopment and implementation of the multi-channel CRM strategy (email, SMS, wax) Creation and planning of emailing campaigns Monitoring and optimization of automated workflows Analysis of campaign performance and optimization recommendations Collaboration with design teams Planning and adherence to marketing calendars
- Mes demoisellesCOMMUNICATION & MARKETING MANAGERFASHION AND COSMETICSJanuary 2023 - January 2024 (1 year)Paris, FranceDefinition of the overall omnichannel marketing strategy (digital and traditional) Management and optimization of digital marketing campaigns (SEA, SEO, Facebook/Instagram Ads, newsletters) Creation and supervision of content on social networks and the e-commerce site Analysis of campaign performance, with adjustment of strategies Press and influencer relations management Brand image guarantor Organization of promotional events and coordination of fashion shoots
- Mes demoisellesCOMMUNITY MANAGERFASHION AND COSMETICSJanuary 2022 - January 2023 (1 year)Paris, FranceDevelopment and implementation of a content strategy for social networks Performance analysis Press and influencer relations management Customer service management Community animation on social networks
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Education
- Master Product ManagerModspe Paris2020Master cheffe de produit
- MBAESLSCA2023MBA