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Description

Marketing project manager for 7 years, I support you in the development of your various projects.

Do you have a great idea but don't know where to start?

Can't you define your brand identity?

Do you need help managing your 360 campaign?

I am here to help you answer various issues so that your project comes to life quickly and concretely.

PROJECT MANAGEMENT

° Retroplanning

° Briefs and management of feedback with external service providers

° Supplier relations: sourcing, negotiation, purchasing

° Team coordination

STRATEGIC AND OPERATIONAL MARKETING

° Needs assessment (internal audit)

° Benchmark & feasibility analysis (external audit)

° Strategic recommendations / product strategy (launch plan, SKUs, product concept)

° Definition of the 4Ps (target, price, distribution, communication)

° Branding

UGC CONTENT

° Trend analysis and monitoring

° Creative benchmark

° Caption writing

° Hashtag suggestions

Objectives:

↗️ Increase your visibility

❤️ Make your products and values known

🤝 Build trust

💸 Increase your revenue

Contact me so we can assess your needs

Languages

French
Native or bilingual

Workplace preferences

Remote only

Primarily works remotely

CFAO
Marketing Business Partner
FASHION AND COSMETICS
November 2021 - Today (4 years and 7 months)
•Management of development projects for over 20 new hygiene-beauty innovations and their go-to-market strategies
•Definition and implementation of marketing plans
•Development of media strategies and implementation of offline/online campaigns
•Elaboration of the e-commerce business plan for own-brand hygiene beauty products
•Analysis of marketing performance and activity reporting to the executive committee
•Definition of the local marketing budget in line with the brand and sales development strategy
•Monitoring of existing partnerships and sharing of strategic recommendations with management for the development of new partners
Agricool
Marketing Manager
HEALTH AND WELLNESS
January 2019 - November 2021 (2 years and 10 months)
•Launch of studies (e.g., concept testing, packaging, sensory analysis)
•Strategic recommendations and offer definition
•Implementation of 360° activations and activity reporting
•Redesign of the brand's visual identity and POS display development
•Management of a team of 15 in-store promoters (training, briefing, scheduling, logistics)
Agricool
Product Development Project Manager
December 2019 - March 2020 (3 months)
Paris, France

•Definition of the mix and launch of products (+2 ranges)
•Market research (including sensory analysis, focus groups)
•Coordination with the R&D team for product development
•Management of a pilot market launch (3 stores) and retailer coordination