Freelancer profile translated to English.
Back to original languageAbout Shanel
I have already supported more than 150 brands in the creation of high-performing UGC content, with an approach that is creative, strategic, and focused on storytelling.
Beyond simple content creation, I imagine creative concepts designed around the product and the universe of each brand, in order to create immersive, aesthetic, and engaging videos.
Specifically, I always start by analyzing your brand in depth to understand your identity, your target audience, and your codes, in order to propose relevant, impactful content aligned with your image.
I also work with professional equipment (4K camera and lighting), which allows me to guarantee a qualitative and premium finish.
If you wish to discover my universe, I invite you to take a look at my Instagram: @shanel.ugc
French
Native or bilingual
Remote only
Primarily works remotely
Experience
- héloïse et abélardProject Manager and Head of CommunicationsLUXURY GOODSSeptember 2024 - December 2025 (1 year and 3 months)Paris, France-Creation and management of digital content for social media (reels, stories, photos, TikTok)-Management of digital advertising campaigns-Organization and coordination of photo shoots-Website updates and monitoring-Creation of product descriptions on the website-Editorial calendar management-Contribution to the purchasing process for antique jewelry-Analysis and contribution to the company's pricing strategy-Performance analysis of actions taken-Event organization for an online auction-Development and management of sponsorship and partnership campaigns (influencers)
- shanel jeannetPremium UGC Creator - StorytellerFILM AND AVJuly 2023 - Today (3 years and 1 month)Creative direction & brand storytellingImagine and design creative concepts adapted to the identity and objectives of brandsPremium UGC content productionDesign and production of organic and sponsored videos for social mediaBrands: Lounge, Giorgio Armani, Kiehl’s, Cabaïa, Jow, Air Up, Wizbii Money…Social media managementContent publication (photos, reels, stories), thumbnail creation, message and comment moderationStrategy & creation
- Competitive analysis
- Development of relevant creative briefs
- Video editing & product photography
- Training creation
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Education
- MASTER Fashion and Luxury - Communication OptionLISAA Paris2026
- BUT in Marketing TechniquesIUT d'Issoudun2024