Description

Hi there! I’m Shalini, currently based in Paris. Welcome to my Malt profile :)

I’m a Social Media & Communication professional with experience across content creation, copy writing, brand storytelling, digital activations, influencer collabs and social media strategy.

I am currently part of Accor’s Communication & Advocacy team, where I support several hospitality brands across social media management, campaign coordination, Instagram strategy, reporting and creative insights.

My experience combines working in global environments in Paris with 3+ years of work in the Indian market. This has given me a strong understanding of how communication performs across different audiences & cultures. I have worked across hospitality, luxury, beauty, fashion, retail and lifestyle, adapting content and communication strategies to different markets and communities.

I recently completed my MSc in Luxury Marketing at NEOMA Business School and previously worked at Publicis Luxe, supporting luxury beauty accounts through social media strategy, trend analysis and content recommendations. Earlier in India, I worked on retail activations, events, influencer collaborations and customer engagement initiatives for luxury and lifestyle brands.

I can help identify your content pillars, define your brand codes, build a cohesive communication universe and translate your ideas into clear, engaging content.

Key areas of expertise:

- Social Media Strategy & Management

- Content Creation & Copywriting

- Editorial Planning & Campaign Coordination

- Influencer Marketing

- Benchmarking, Research & Reporting

- Brand Storytelling & Creative Recommendations

I’m creative, organised and detail-oriented, with the ability to move between strategy and execution. Whether it is building an editorial calendar, writing copy, or researching trends, I enjoy helping brands communicate with clarity, emotion and relevance.

Feel free to reach out. I’d be happy to connect! :)

Industry field of expertise

Languages

English
Native or bilingual
Hindi
Native or bilingual
French
Conversational

Workplace preferences

Can work on-site

Paris (up to 20km)

ACCOR
GlobalCommunication&AdvocacyAssistant-Midscale-EconomyBrands
HOSPITALITY
January 2026 - Today (7 months)
Paris, France
Supporting 6 MidEco brands through content and global strategy creation, reporting and market research.
Brand content Content marketing Réseaux sociaux
Publicis Luxe
MediaAssistant-LuxuryBeautySector
July 2025 - January 2026 (6 months)
Paris, France
Supporting the Helena Rubinstein account through content creation, planning, and social media strategy. Assisting in competitor benchmarking, trend analysis, and performance tracking across global markets. Collaborating with creative, influence, and production teams to deliver cohesive 360° communication campaigns.
SPE Industries Pvt. Ltd.
MarketingExecutive-Pharma-TradingSector
January 2024 - August 2024 (7 months)
Mumbai, Maharashtra, India
Managed B2B marketing in the pharma-trading sector, developing strategies to strengthen client relationships. Revamped brand strategies for engagement by monitoring current planning, further designing marketing collateral to create a new outreach process, leading to a significant growth in repeat business. Strengthened outreach for over 300 clients via restructuring the framework and tailoring communication.